学号：106207010035本科生毕业论文浙江省纺织服装出口竞争力问题及对策研究系别：经贸系专业：国际经济与贸易班级：06国贸本科班学生姓名：夏雪指导老师：胡君完成日期：2010年5月15日摘要纺织服装业是中国的支柱产业，也是重要的“民生”产业，为中国创造贸易顺差、解决就业、促进区域经济发展发挥了重要的作用。我国是当今纺织服装制品出口的第一大国，在全球化、一体化的经济背景下，我国纺织服装产业迎来更加美好的前景，但同时也面临更大的竞争压力与挑战。浙江省是我国纺织服装出口的重要省份，但由于其纺织服装企业中以中小企业居多，产品的同质化严重、附加值低，长期的低价竞争为主导的竞争模式已无法保持纺织服装贸易的优势。再加上由于能源、劳动力和原材料成本上涨等原因，使浙江一大批纺织服装出口企业举步维艰。本文从介绍浙江省纺织服装产业发展的概况展开，结合实际情况，用SWOT分析法分析影响浙江省纺织服装产业国际竞争力的因素，得出提升浙江纺织服装业出口竞争力的对策和建议。关键词：纺织服装业；出口竞争力；对策ABSTRACTTextileandgarmentindustryischina'spillarindustryandisalsoimportant"forchinesepeople'slivelihood"industry.Ithascreatedafavorabletradebalanceandsolvedtheemploymentandplayedanimportantroleinpromotingregionaleconomicdevelopment.China'stextileandgarmentexportofproductsthefirstcountryinaglobal,integratedeconomicbackground,china'stextileandapparelindustryanevenbetterprospects,butalsofacegreatercompetitionpressureandchallenges.Zhejiangischina'simportanttextileandgarmentexportprovince,butbecausemostofthetextileandgarmententerprisesinasmallandmedium-sizedenterprises,thequalityofproductswithlowaddedvaluetobeserious,andalongsongcompetitionisacompetitionpatternhasbeenunabletomaintaintheclothingtrade.Inaddition,duetoenergy,manpowerandmaterialcostsincrease,makingalargetextileandgarmentexportenterprisesinzhejianggrowingpains.Thearticleintroducesthedevelopmentofzhejiangtextileindustry,combiningwithactualsituation,usingSWOTtoanalysestheinfluencefactorsofinternationalcompetitivenessofzhejiangtextileindustry,andgetsomecompetitivenesspromotioncountermeasuresandsuggestions.Keywords:textileandgarmentindustry;exportcompetitiveness;countermeasures.目录摘要······························································IAbstract··························································II第1章引言······················································11.1选题的背景及意义············································11.2研究思路与方法··············································2第2章浙江省纺织服装产业现状分析·····························32.1浙江纺织服装业发展的基本情况·······························32.2浙江纺织服装业出口的概况···································3第3章浙江纺织服装业出口竞争力的SWOT分析··················53.1优势·······················································53.2劣势·······················································63.3机会·······················································83.4...
