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淮南师范学院第十届职业规划设计大学生创业大赛决赛策划书项目名称：“师奔吧”自媒体工作室团队名称：“师奔吧”合伙人团队成员：夏芝强、程思敏、杨昌盛联系电话：188554824002017年10月目录项目概要.................................................................................................................................................................-2-一、项目背景.........................................................................................................................................................-2-1.1背景分析...................................................................................................................................................-3-1.2PEST分析...................................................................................................................................................-3-二、项目简介.........................................................................................................................................................-4-2.1项目灵感...................................................................................................................................................-4-2.2项目构想...................................................................................................................................................-6-2.3项目运营战略...........................................................................................................................................-7-三、市场分析.........................................................................................................................................................-9-3.1自媒体行业进入高速发展阶段................................................................................................................-9-3.2自媒体用户规模不断扩大......................................................................................................................-10-3.3新平台类型崛起，直播受到用户亲睐..................................................................................................-10-3.4资讯、视频和营销服务类自媒体受资本追捧......................................................................................-11-3.5新闻资讯提供商开始积极布局自媒体..................................................................................................-11-第四章项目可行性分析...................................................................................................................................-11-4.1市场需求分析.........................................................................................................................................-11-4.2政策分析.................................................................................................................................................-12-4.3技术分析.................................................................................................................................................-12-第五章SWOT分析.............................................................................................................................................-13-5.1优势（strength）....................................................................................................................................-13-5.2劣势（weakness）.................