《大学生创业计划书》创业项目：星缘星愿咖啡屋创业地点：佳木斯大学附近创业成员：王鹏陈守友徐明明王艳青徐贺鑫目录一、咖啡厅概况..............................................................................................................................1（一）营业时间：...................................................................................................................1（二）营业规格：...................................................................................................................1（三）经营模式：...................................................................................................................1（四）目标群体：...................................................................................................................1（五）主营业务.......................................................................................................................2二、市场分析..................................................................................................................................3（一）调查问卷设计及分析数据结果...................................................................................3（二）市场状况分析...............................................................................................................3三、店面设计..................................................................................................................................7（一）咖啡馆形象设计原则...................................................................................................7（二）咖啡馆招牌设计...........................................................................................................7（三）橱窗设计.......................................................................................................................8（四）咖啡馆灯光效果...........................................................................................................8（五）色彩与声音...................................................................................................................9（六）室内设计.....................................................................................................................10四、运营方案................................................................................................................................12（一）产品特色：.................................................................................................................12（二）餐牌：.........................................................................................................................14（三）星座咖啡简介：.........................................................................................................15五、费用预算................................................................................................................................19（一）初期财务预算.............................................................................................................19（二）投入及产出分析.........................................................................................................20六、营销策略分析.........................................................................................................................20（一）营销方案.......................
