摘要营运能力是指公司资产的利用率，而营运能力的实质则体现为如何以更少的资产占用、更短的时间周转期，生产更多的产品，创造最大的营业收入。当前中国食品制造业正处于成长期，市场成熟度不高，暂时没有龙头企业和强有力的品牌。食品制造业行业的产品同质化问题严重，企业似乎和所有同行业企业为敌，但又找不到具体的竞争对手。多数企业营运能力较低，对营运能力的探索和分析不够透彻，若能提高营运能力，增强企业自身的竞争力，打破当前的竞争格局，则有望在市场中占据一席之地。沈阳桃李面包股份有限公司是闻名全国的食品制造业企业，集生产、销售为一体，公司产品深受顾客喜爱。但如何在本行业中冲出重围，成为佼佼者，仍是桃李面包企业需要为止奋斗的目标和动力。本文通过对桃李面包企业的营运能力进行分析，可以让企业内部管理者和外部信息使用者对企业营运能力有恰当了解，可以帮助企业发现自身营运能力的优势与不足，加深优势，弥补不足，提高企业竞争力，使企业逐步向行业龙头企业靠拢。关键词：营运能力；桃李面包企业；应收账款周转率AbstractOperatingcapacityreferstotheutilizationrateofthecompany'sassets,andtheessenceofoperatingcapacityisreflectedinhowtoproducemoreproductswithlessassetsandashorterturnoverperiod,soastocreatethelargestoperatingincome.Atpresent,China'sfoodmanufacturingindustryisinthegrowthstage,themarketmaturityisnothigh,andthereisnoleadingenterpriseorstrongbrandforthetimebeing.Inthefoodmanufacturingindustry,theproblemofproducthomogeneityisserious.Theenterprisesseemtobetheenemyofalltheenterprisesinthesameindustry,buttheycannotfindspecificcompetitors.Mostenterpriseshavelowoperatingcapacity,andtheirexplorationandanalysisofoperatingcapacityarenotthoroughenough.Iftheycanimprovetheiroperatingcapacity,enhancetheirowncompetitivenessandbreakthecurrentcompetitivepattern,theyareexpectedtooccupyaplaceinthemarket.Shenyangtaolibreadco.,LTDisafamousfoodmanufacturingenterpriseinChina,whichintegratesproductionandsales.Itsproductsaredeeplylovedbycustomers.However,howtobreakoutofthetightencircleinthisindustryandbecomealeaderisstillthegoalandmotivationforthepeachbreadenterprisestostrugglesofar.Thisarticlethroughtotheenterpriseoperationabilityanalysis,plumbreadcanmaketheenterpriseinternalmanagementandexternalinformationusershaveproperknowledgeofenterpriseoperatingcapacity,canhelpenterprisesfindthemselvesoperatingabilityoftheadvantagesanddisadvantages,deepentheadvantage,makeuptheshortfall,enhancethecompetitivenessofenterprises,maketheenterprisegraduallyclosertoindustryleadingenterprises.Keywords:Operationalcapability；Taolibreadcompany;Turnoverrateofaccountsreceivable目录引言............................................................-1-一、企业营运能力的基础研究...................................-2-（一）企业营运能力的概念...................................................................-2-（二）企业营运能力的原则...................................................................-2-1．企业营运能力指标要反映资产经营能力的本质..............................-2-2．资产营运能力指标应体现各项资产的特点......................................-2-3.资产营运能力指标便于分析................................................................-2-（三）企业营运能力分析的指标...........................................................-2-1．应收账款周转率..................................................................................-2-2．存货周转率..........................................................................................-3-3．流动资产周转率.........
