基于品牌建设的温州鞋业产业升级研究目录摘要：.............................................................................................................3一、引言：.....................................................................................................5（一）选题的背景与意义.......................................................................51.选题的背景......................................................................................52.选题的意义.....................................................................................6（二）研究方法.......................................................................................71.问卷调查法......................................................................................72.系统分析法......................................................................................83.实证分析法......................................................................................8二、区域品牌的基本理论理论综述.............................................................8（一）区域品牌的概念...........................................................................8（二）区域品牌产权特点......................................................................91.产权模糊性.....................................................................................92.利益共享性....................................................................................10（三）区域品牌在集群地区经济发展中的作用.................................111.区域品牌的成功建立可以提升整体企业集群的形象................112.保证了持续的品牌效应................................................................123.实现区域内企业的协同作业........................................................124.促进经济区域内其它行业发展....................................................12三、温州鞋革产业区域品牌建设现状分析...............................................13（一）温州鞋革产业发展的基本情况.................................................131.温州鞋业的品牌发展状况............................................................132.温州鞋业管理发展状况................................................................133.温州鞋业生产营销发展状况........................................................14（二）温州鞋革产业区域品牌发展中存在的问题.............................151.缺乏顶尖级的中国和世界品牌....................................................152.创新形式的初级化........................................................................153.产品结构分布不合理....................................................................164.家族管理的不规范........................................................................165.行业内部缺乏诚信........................................................................17（三）影响温州鞋业区域品牌建设的因素分析.................................171.自主创新能力不足........................................................................172.产品结构失衡................................................................................183.品牌意识不足................................................................................184.国际贸易摩擦不断........................................................................18四、实施区域品牌战略推动温州鞋革产业升级的对策建议...................19（一）不断提高产品质量提高品牌形象....
