摘要随着我国市场经济的进一步发展，随着网络的日新月异，以传统营销为主要营销渠道的企业渐渐体会到了网络营销带来的冲击。网络营销逐渐在企业中占据主导地位，成为其盈利的主要方式之一。在全国以及全球网络占据主要地位的今天，呼和浩特市通桥商贸有限公司如何在众多的竞争者中脱颖而出如何结合自身优势，克服自身缺陷，将网络营销顺利引进自己的管理体系。怎样处理好在营销过程中物流以及在物流中存在的问题。因此，对该公司的调查研究具有重大意义本文主要采用PEST分析法、SWOT分析法分别对该公司在网络营销环境，以及物流和物流中存在的问题进行了分析和研究，结合在建材城中的实际观察，最终发现问题，解决问题，使得公司在原来的基础上更上一层楼。关键词：网络营销企业物流物流问题IAbstractWiththefurtherdevelopmentofChina'smarketeconomy,withtheever-changingnetwork,thetraditionalmarketingenterprisesasthemainmarketingchannelsgraduallyappreciatetheimpactofnetworkmarketing.Networkmarketingisgraduallydominateintheenterprisetobecomeoneofthemainprofit.HohhotthroughBridgeTradingCompanystandoutinalargenumberofcompetitorsinthenationalandglobalnetworktoadominantposition,howtocombinetheirstrengthstoovercometheirdefects,thesmoothintroductionofthenetworkmarketingmanagementsystem.Fortunately,themarketingprocessinlogisticsandlogisticsproblemsinhowtodealwith.Therefore,thecompany'sresearchisofgreatsignificance.ThispaperusesaPESTanalysis,SWOTanalysis,respectively,ofthecompaniesinthenetworkmarketingenvironment,aswellaslogisticsandlogisticsproblemsinanalysisandresearch,theactualobservethecombinationintheTongqiao,eventuallyfoundtheproblem,solvetheproblem,allowsthecompanytothenextlevelonthebasisoftheoriginal.Keywords:networkmarketing,logisticsandlogisticsproblems目录摘要...............................................................................................................................................IAbstract..........................................................................................................................................II1引言...............................................................................................................................................11.1国外文献综述.....................................................................................................................1II1.2国内文献综述.....................................................................................................................22建材行业发展现状....................................................................................................................32.1建材市场在现阶段的发展情况........................................................................................32.2PEST分析..........................................................................................................................32.2.1PEST分析——政治要素......................................................................................42.2.2PEST分析——经济要素......................................................................................42.2.3PEST分析——社会要素......................................................................................52.2.4PEST分析——技术要素......................................................................................52.3在网络营销下建材公司的发展.......................................................................................52.4网络营销含义..............................
