Unit11THEMEDIALesson3I.Teachingaimsandrequirements1.Tomakecleartothestudentsthecontentsandthestructureofthetext;2.Toenablethestudentstograsponeofthewaystogetthemainideaandtolearntoenjoybeautifullydesignedads;3.Tohelptodrawmoreattentiontopublicadsandsenseofsocialresponsibility.II.InteractionsTeacher-student,individual,pairs,groupsIII.TeachingproceduresStepⅠLeading-in1.Greetingsandfreetalk2.Guessinggame.Studentsareaskedtofindoutasquicklyaspossiblewhatproductsareadvertisedinthegivenads.StepⅡReadingandreadingskills1.Readthetext.Trytomatchthegivenadswiththekindsofadsreferredtointhetext.2.Learntofigureoutthemainidea.Inthispart,studentsaregiventhreestatementsforeachoftheparagraphs.Theyareaskedtojudgewhichstatementcanactasthepropermainideaforeachparagraph.Atthesametimetheyhavetomarktheremainingtwostatementswith“B”or“N”whichstandfor“toobroad”and“toonarrow”.3.Discussandsumup.StepⅢPracticeandproduction1.let’senjoysomeads.Whatdoyoufindinthem?2.It’sshowtime!Workingroupsoffour.Thestudentsareencouragedtogivetheirowndesigns.Let’sseewhosedesignisthemostpopular.StepⅣSummaryandassignmentGoandfindadvertisements,especiallyEnglishones,aroundyou.Thinkabouthowtheyaredesignedaccordingtowhatwehavelearned.用心爱心专心Students’workingsheetI.Whichparagraphshouldtheadvertisementsgoto?Paragraph1Paragraph2Paragraph3Paragraph4Paragraph5II.Markthefollowingstatementswith“B”,“N”or“M”B:toobroadN:toonarrowM:mainideaParagraph3:•□Productsaresometimeslinkedwithdifferentconceptsorideas.•□Usingcommonideastosellproductsisasoldasadvertisingitself.•□ModernadsmuststandouttomakethemselvesattractiveParagraph4:•□Someadvertiserswanttocreatesomethingthathasneverbeenseenbefore.•□Newandunusualideasoftenappearintoday’stopadvertisements.•□Advertiserslookforotherwaystomakepeoplenoticetheirproducts.Paragraph5:•□Notalladvertisingisaboutsellingproducts.•□Thegovernmenthasworkedhardatusingadstoeducatethepublic.•□Publicadshavehelpedtoincreasepublicknowledge.用心爱心专心
