BeginningandEndingtheSpeech•Beginningthespeech1.Getattentionandinteresta.Relatethetopictotheaudienceb.Statetheimportanceofyourtopicc.Startletheaudienced.Arousethecuriosityoftheaudiencee.Questiontheaudiencef.Beginwithaquotation第一页，共十页。g.Tellastory2.Createapositiverelationshipwiththeaudience3.EstablishcredibilityCredibilityistheaudience’sperceptionsofwhetheraspeakerisqualifiedtospeakonagiventopic.4.PreviewthebodyofthespeechPreviewstatementisastatementintheintroductionofaspeechthatidentifiesthemainpointstobediscussedinthebody.第二页，共十页。•Tipsfortheintroduction1.Keeptheintroductionrelativelybrief.2.Beonthelookoutforpossibleintroductorymaterialsasyoudoyourresearch.3.Becreativeindevisingyourintroduction.4.Don’tworryabouttheexactwordingofyourintroductionuntilyouhavefinishedpreparingthebodyofthespeech.5.Don’tapologizeinyourintroduction.第三页，共十页。6.Don’tstarttalkingtoosoon.Topic:Whatarethehiddendangersofsocialnetworkingwebsites?Pleaseuseoneortwomethodsintroducedabovetobeginyourspeech.第四页，共十页。•Theconclusion1.Signaltheendofthespeecha.usetheexpressionslike“Inconclusion”,“Mypurposehasbeen”,“Letmeendbysaying”etc.b.crescendoendingItisaconclusioninwhichthespeechbuildstoazenithofpowerandintensity.渐强式尾声第五页，共十页。MartinLutherKing’sI’vebeentotheMountaintopLikeanybody,I’dliketolivealonglife.Longevityhasitsplace,butI’mnotconcernedaboutthatnow.IjustwanttodoGod’swill,andhe’sallowedmetogouptothemountain,andI’velookedoverandI’veseenthePromisedLand.Imaynotgettherewithyou,butIwanttoknowtonightthatweasapeoplewillgettothePromisedLand.SoI’mhappytonight.I’mnotworriedaboutanything.I’mnotfearinganyman.MineeyeshaveseenthegloryofthecomingoftheLord.第六页，共十页。c.dissolveendingIt’saconclusionthatgeneratesemotionalappealbyfadingstepbysteptoadramaticfinalstatement.渐弱式结尾2.Reinforcethecentralideaa.Summarizeyourspeechb.Endwithaquotationc.Makeadramaticstatement第七页，共十页。Myfriendisbackinschool,particularlyinactivitiessheneverdidbefore----andenjoyingit.I’mhappyandproudtosaythatshe’sstillfightingforherlifeandevenhappierthatshefailedtokillherself.Otherwise,Iwouldn’tbeheretodaytryingtohelpyou.Yousee,Iammy“friend”,andI’mmorethangladtosayI’vemadeit.第八页，共十页。d.Refertotheintroduction首尾呼应法3.Makeadirectappealtoyouraudienceforaction.第九页，共十页。内容总结BeginningandEndingtheSpeech。3.Establishcredibility。c.dissolveending。首尾呼应法第十页，共十页。
