P2P概念股投资价值分析摘要:本文基于市盈率、市净率法,以P2P概念板块中的生意宝为例,对生意宝公司的企业价值进行分析,研究发现,当前通信服务行业内市盈率普遍偏高且运用市盈率估值法对P2P概念股公司进行估值时,需要引入动态系数,另外,P2P网贷行业仍处于发展期,存在诸多不稳定因素,市净率也较高,因此在做投资选择的时候需综合考量公司的盈利能力、市场前景和科研投入等因素。关键词:P2P;概念股;市盈率;市净率英文标题AnalysisoftheInvestmentValueofP2PConceptualStocksAbstract:BasedontheP/EratioandP/Eratiomethod,thispapertakesBusinessTreasureintheP2PconceptboardasanexampletoanalyzethebusinessvalueofBusinessTreasureCompany.TheresearchfindsthattheP/Eratioisgenerallyhighinthecurrenttelecommunicationserviceindustry,andwhenusingP/EratiovaluationmethodtoevaluatetheP2Pconceptstockcompany,dynamiccoefficientsneedtobeintroduced.Inaddition,theP2Pnetworklendingindustryisstillinthedevelopmentstageandtherearemanyunstableproblems.Fixedfactors,themarket-to-netratioisalsohigh,sowhenmakinginvestmentchoices,weneedtoconsidertheprofitabilityofthecompany,marketprospectsandscientificresearchinvestmentandotherfactorscomprehensively.Keywords:P2P;conceptstock;P/Eratio;P/EratioI目录1引言......................................................................................................................................12P2P平台发展情况...................................................................................................................12.1P2P的发展历程...........................................................................................................12.2P2P平台发展现状.......................................................................................................12.2.1平台数量剧增且成交规模大...........................................................................22.2.2停业及问题平台类型标签集中.......................................................................32.2.3暴雷事件频发...................................................................................................32.2.4监管体制不断完善...........................................................................................32.3P2P发展前景预测.......................................................................................................43研究对象与估值方法..............................................................................................................53.1研究对象选择..............................................................................................................53.2估值方法概述..............................................................................................................53.2.1市盈率估值法...................................................................................................53.2.2市盈率估值法的优缺点评析...........................................................................53.2.3市净率估值法...................................................................................................63.2.4市净率估值法的优缺点评析...........................................................................63.3相对估值法的适用性和局限性...................................................................................54生意宝企业估值案例..............................................................................................................74.1生意宝企业估值背景..............