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第三届河南科技大学创业计划大赛参赛作品河南科技大学第三届“挑战杯”大学生创业计划竞赛决赛作品项目名称：DIY休闲体验餐厅团队名称：BETTER项目类别：A□农林、畜牧、食品及相关产业类E□电子信息（硬件）B□生物类、医药类F□材料类C□化工技术、环境科学类G□机械能源类D□电子信息（软件、网站）H■服务咨询类1第三届河南科技大学创业计划大赛参赛作品河南科技大学第三届“挑战杯”大学生创业计划竞赛组委会二〇一〇年四月目录1．执行总结...........................................31.1公司概况....................................................31.2市场分析....................................................41.3市场定位....................................................41.4投资与财务..................................................41.5组织与人力资源..............................................51.6运营模式....................................................52.项目背景............................................62.1产业背景及商业构想..........................................62.2业务介绍....................................................62.3发展前景....................................................73市场细分............................................73.1目标消费群体：..............................................73.2商业环境：..................................................83.3项目市场细分条件：..........................................93.4竞争对手分析：..............................................93.5ＳＷＯＴ分析：.............................................103.6对比分析公司优劣势：.......................................114.公司战略...........................................124.1战略目标...................................................124.2战略选择...................................................124.3发展战略...................................................134.4公司理念...................................................135.市场营销...........................................145.1目标市场：.................................................145.2品牌形象：.................................................142第三届河南科技大学创业计划大赛参赛作品5.3营销模式：.................................................156.公司管理体系.................................................166.1公司性质...................................................166.2公司组织结构...............................................166.3公司领导层职业技能表.......................................176.4公司人员配置...............................................186.5公司品牌管理及企业文化.....................................196.6薪酬制度...................................................197投资分析...........................................207.1资金安排...................................................207.2成本预算及财务分析.........................................207.3投资收益和风险分析.........................................218机遇与风险.........................................248.1机遇.......................................................248.2外部风险...................................................258.3内部风险...................................................258.4解决方案...................................................259.风险资本的退出.....................................259.1风险资本的退出.............................................259.2退出时间...................................................269.3退出回报...........