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case•大富翁李昆常常向人炫耀他那颗价值连城的大钻石，因此吸引了许多人到他家里来参观。他特意把钻石放在一个很大的窄口玻璃瓶内，玻璃瓶本身重七十多公斤，普通人想搬走也不是一件容易的事。他又在展览室的周围装上了防盗警报，只要有人把玻璃瓶移动，警报系统就会发出叫声。•有一天晚上，李昆从外面回家，进入展览室的时候，那颗大钻石竟然不翼而飞。•经警方调查，得知李昆外出后，前后有三个人先后单独进入过展览室内。一个是负责清洁地毡的工人，一个是管家，一个是守卫。这三个人之中，谁能够不移动玻璃瓶，而把那颗大钻石偷走呢？VerticalthinkingLateralthinkingDr.EdwarddeBonoDr.EdwarddeBonoistheworld'sleadingauthorityonconceptualthinkingasthedriveroforganizationalinnovation,strategicleadership,individualcreativity,andproblemsolving.Since1970hisexclusivethinkingtoolsandmethodshavebroughtastonishingresultstoorganizationslargeandsmallworldwideandtoindividualsfromawiderangeofcultures,educationalbackgrounds,occupations,andagegroups.Hehaswrittenover73books,andhisworkhasbeentranslatedintoover41languagesDr.EdwarddeBonodividesthinkingintotwomethods.•Hecallsone"verticalthinking,"whichusestheprocessesoflogic-thetraditional,historicalmethod.•Hecallstheother"lateralthinking,"whichinvolvesdisruptinganapparentthinkingsequenceandarrivingatthesolutionfromanotherangle.Lateralthinking•Developingbreakthroughideasdoesnothavetobetheresultofluckorashotguneffort.Dr.deBono'sprovenLateralThinking™methodsprovideadeliberate,systematicprocessthatwillresultininnovativethinking.•Creativethinkingisnotatalent;it'saskillthatcanbelearned.Itempowerspeoplebyaddingstrengthtotheirnaturalabilities,whichimprovescreativityandinnovation,whichleadstoincreasedproductivityandprofit.Today,betterqualityandbetterserviceareessential,buttheyarenotenough.Creativityandinnovationaretheonlyenginesthatwilldrivelasting,globalsuccess.LateralThinkingwillhelpyou:•becreativewhenyouneeditmost•increaseyournumberofnewandpracticalideasdramatically•dealproblemswithmoreandbetterideastogetimmediateresults•findalternativesolutions•turnproblemsintoopportunities•createnewproducts,processesandservicesSkillsoflateralthinkingAlternatives:Howtouseconceptsasabreedinggroundfornewideas.Sometimeswedonotlookbeyondtheobviousalternatives.Focus:Whenandhowtochangethefocusofyourthinking.Youwilllearnthedisciplineofdefiningyourfocusandstickingtoit.Challenge:Breakingfreefromthelimitsoftraditionalthinking.Withchallenges,weactasthoughthepresentwayofdoingthingsisnotnecessarilythebest•RandomEntry:Usingunconnectedinputtoopenupnewlinesofthinking.•ProvocationandMovement:Generatingprovocativestatementsandusingthemtobuildnewideas.•Harvesting:Capturingyourcreativeoutput.Attheendofacreative-thinkingsession.wenormallyonlytakenoteofthespecificideasthatseempracticalandhaveobviousvalue.•TreatmentofIdeas:Howtodevelopideasandshapethemtofitanorganizationorsituation