目录摘要..................................................................................................................................IIIABSTRACT.................................................................................................................III第一章绪论..................................................................................................................3(一)研究背景.........................................................................................................3(二)研究目的及意义.........................................................................................3第二章激励机制的相关理论.............................................................................2(一)激励的含义...................................................................................................2(二)相关激励理论概述...................................................................................21.内容型激励理论...................................................................................................22.过程型激励理论...................................................................................................33.修正型激励理论...................................................................................................3(三)本文研究的理论基础..............................................................................3(四)激励机制的含义.........................................................................................3(五)建立激励机制的手段..............................................................................31.薪酬..............................................................................................................................32.环境..............................................................................................................................43.人际关系...................................................................................................................44.前景成就...................................................................................................................45.企业文化...................................................................................................................46.福利..............................................................................................................................4(六)激励机制的类型.........................................................................................4(七)激励机制的作用.........................................................................................5第三章旅行社员工满意度调查研究.............................................................5(一)调查目的.........................................................................................................5(二)问卷设计.........................................................................................................5(三)样本选取.........................................................................................................6(四)数据统计分析..............................................................................................61.被调查者的基本情况.........................................................................................62.被调查者对激励机制满意度总体评价...................