漫川关文化旅游小镇开发路径研究摘要:商洛拥有独特的自然景观、丰富的文化资源、浓郁的民俗风情,为建设特色小城镇奠定了坚实的基础。漫川关属于漫川镇,小镇具有一定的文化特色,该小镇被广泛的水域所包围,坐落在今天的陕鄂之边界,对于漫川镇进行旅游开发是至关重要的这样有助于带动当地经济的发展。本文以漫川关文化旅游小镇的开发建设为研究对象借鉴国内外关于特色小镇建设的理论,通过问卷调查与对比分析,发现小镇在开发建设中存在的问题,从现代化、人性化的角度着手建设特色小镇,改善居民生活环境,提高生活品位,对商洛文化旅游小镇的发展提供理论支持。关键词:文化旅游小镇;开发路径;问题与对策StudyontheDevelopmentPathofManchuanguanCulturalTourismTownAbstract:Shangluohasuniquenaturallandscape,richculturalresourcesandrichfolkcustoms,whichhaslaidasolidfoundationfortheconstructionofsmalltownswithcharacteristics.Manchuanpassbelongstomanchuantown,whichhascertainculturalcharacteristics.Thetownissurroundedbyawiderangeofwatersandlocatedattheborderofpresent-dayshaanxiandhubei.Itiscrucialformanchuantowntocarryouttourismdevelopment,whichwillhelpdrivethedevelopmentoflocaleconomy.TakingManChuanGuantownofculturaltourismdevelopmentandconstructionastheresearchobject,theoryofcharacteristictownconstructionathomeandabroadforreference,throughquestionnairesurveyandcomparativeanalysis,foundthatsmalltownontheproblemsexistinginthedevelopmentandconstruction,fromtheperspectiveofmodernizationandhumanizationofsmalltownconstructioncharacteristics,improvethelivingenvironment,improvethelifegrade,providetheorysupportforthedevelopmentofculturaltourismsmalltownshangluo.Keywords:Culturaltourismtown;Developmentpath;ProblemsandCountermeasures目录1绪论..................................................................11.1研究背景、目的及意义............................................11.1.1研究背景...................................................11.1.2研究目的...................................................11.1.3研究意义...................................................11.2研究综述........................................................21.2.1国内研究现状...............................................21.2.2国外研究现状...............................................31.2.3综述评价...................................................31.3研究思路与方法..................................................31.3.1研究技术路线图.............................................41.3.2研究方法...................................................42相关概念及理论基础....................................................52.1相关概念界定....................................................52.1.1文化旅游小镇概念的界定.....................................52.1.2文化旅游小镇开发路径.......................................52.2营销理论........................................................62.3旅游生命周期理论................................................62.4可持续发展理论..................................................73漫川关文化旅游小镇的开发现状..........................................73.1漫川关文化旅游小镇现状分析......................................74漫川关文化旅游小镇存在的问题及危害....................................84.1漫川关文化旅游小镇存在的问题....................................84.1.1旅游规划不合理,建设特色不鲜明.............................84.1.2环境污染、消费高、服务人员态度差...........................94.1.3产品过于单一、老化、同质化问题较严重.......