南京龙潭综合保税区物流发展SWOT分析及对策研究摘要综合保税区发展的重点在于物流业发展，通过规划综合保税区物流活动，很大程度上可以提升货物的流通效率，减少物流成本，形成竞争优势。但是，综合保税区物流发展受保税区政策、地理位置和地区经济贸易形势等许多因素影响，运营过程中存在许多问题。本文基于层次分析法对南京龙潭综合保税区物流发展进行SWOT分析，采取定量与定性相结合的办法，通过研究南京龙潭综合保税区物流发展的优势、劣势、机会与威胁，找到保税区在运营中存在问题，提出解决对策。希望借此来提升南京龙潭综合保税区的物流能力,同时为其他地区的综合保税区的物流发展提供一些理论性建议。【关键词】综合保税区；物流；SWOT分析；发展对策ResearchonSWOTAnalysisandCountermeasureofLogisticsDevelopmentofNanjingLongtanComprehensiveBondedAreaAbstractComprehensivedevelopmentofthebondedareaisthefocusofthedevelopmentofthelogisticsindustry,throughtheintegrationofbondedareasoflogisticsactivitiesplanning,toalargeextentcanimprovetheefficiencyoftheflowofgoods,reducelogisticscosts,theformationofcompetitiveadvantage.However,therearemanyproblemsinthedevelopmentpolicy,geographicallocationandregionaleconomicsituationofthebondedzone,andtherearemanyproblemsintheoperationprocess.ThispaperanalyzesthedevelopmentoflogisticsinNanjingLongtanComprehensiveBondedZone,analyzestheadvantagesanddisadvantages,opportunitiesandthreatsoflogisticsdevelopmentinNanjingLongtanComprehensiveBondedZone,andanalyzestheproblemsinthelogisticsdevelopmentofNanjingLongtanComprehensiveBondedZone.Bondedarea.ProposedthesolutiontoenhancethelogisticscapacityofNanjingLongtanComprehensiveBondedZone,atthesametimeforotherregionsoftheintegratedbondedarealogisticsdevelopmenttoprovidesometheoreticalrecommendations.[keywords]ComprehensiveBondedArea;Logistics;SWOTAnalysis;DevelopmentCountermeasures目录一、绪论..........................................................................................................................................1（一）研究背景、目的与意义...............................................................................................1（二）国内外研究综述...........................................................................................................1二、南京龙潭综合保税区现状及物流发展的SWOT分析.............................3（一）南京龙潭综合保税区现状...........................................................................................2（二）南京龙潭综合保税区物流发展的SWOT分析.........................................................3三、基于层次分析法的南京龙潭综合保税区物流发展SWOT分析.............................................6(一)构造判断矩阵...................................................................................................................7(二)层次排序及一致性检验...................................................................................................8(三)利用SWOT四边形进行战略选择.................................................................................9四、南京龙潭综合保税区物流发展对策.......................................................................................9（一）加强物流基础设施建设.............................................................................................10（二）整合物流信息资源，建立物流信息平台.................................................................10（三）加强"区区合作"和"区港联动"........................................................
