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2022乔布斯ted演讲稿乔布斯ted演讲稿乔布斯ted演讲稿Thankyou.Apple'sgrownlikeaweed,andasyouknow,we'vealwaysbeeninCupertino.Startedinanofficepar,eventually,gotthebuildings,weareinnowthecorneroftheendsof280.andthose第1页共66页buildingsholdmaybe2600or2800people.Butwe'vegotalmost12,000peopleinthearea.Sowe'rerentingbuildings-notverygoodbuildings,eitheratanever-greaterradiusfromourcampusandwe'reputtingpeopleinthose.Itisclearthatweneedtobuildnewcampus,sowejustaddspace.Thatdoesn'tmeanwedon'tneedtheonewegot,wedoneedit,butweneedanotheronetoaugmentit.第2页共66页Sowe'vegotaplanthatlet'susstayinCupertino.Andwewentoutandweboughtsomelandandthislandiskindofspecial,tome.WhenIwas13,Ithink,Icalledup...HewlettandPackardweremyidols.AndIcalledupBillHewlett,causehelivedinPaloAlto,andtherewerenounlistednumbersinthephonebook,whichgivesyouacluetomyage.第3页共66页AndhepickedupthephoneandItalkedtohimandIaskedhimifhe'dgivemesomesparepartsforsomethingIwasbuildingcalledafrequencycounter.Andhedid,butinadditiontothathegavemesomethingwaymoreimportant.Hegaveajobthatsummer.AsummerjobatHewlett-Packard,righthere(on)inSantaClara,off280,thedivisionthatbuiltfrequencycounters.第4页共66页AndIwasinheaven.Well,rightaroundthatexactmomentintime,HewlettandPackardthemselveswerewalkingonsomepropertyoverhereinCupertino,inPruneridge,andtheyendedupbuyingit.Andtheybuilttheircomputersystemsdivisionthere.AndasHewlett-Packardhasbeenshrinkinglately,theydecidedtosellthatpropertyandweboughtit.Weboughtthatandweboughtsomeadjacentpropertythat第5页共66页allusedtobeapricottrees,apricotorchardsandwe'vegotabout150acres.AndweshouldliketoputanewcampusonthatsothatwecanstayinCupertino.Andwe'vecomeup-we'vehiredsomegreatarchitectstoworkwith,someofthebestintheworld,Ithink.Andwe'vecomeupwithadesignthatputs12,000peopleinonebuilding.第6页共66页Thinkaboutthat,that''sratherodd12,000peopleinabuilding,inonebuilding.But,we'veseentheseofficeparkswithlotsofbuildingandtheygetprettyboringprettyfast.Sowe'dliketodosomethingbetterthanthat.AndI'dliketotakeyouthroughwhatweliketodo.Sothisissupposedtoworkhere.Herewego.Canyouseethis?Sohereiswearetoday,whichison第7页共66页InfiniteLoopdrive,againsttheintersectionofD'Anzaandthe280.感谢大家。苹果如雨后春笋般快速发展着，而Cupertino始终是我们钟爱的土壤。从起先的工业园到现在的办公大楼280号马路终点的拐弯处，这几栋楼能容纳2600到2800名员工。可事实上我们的员工数量超过了12000。不得已只能用租些差劲的写字楼给员工办公。第8页共66页所以我想把大家转移到离现有园区不远的一片区域。我们将用新的园区来扩充办公面积。现有园区也会接着保留，新园区还在Cupertino，因为这里对我巨有意义。大小我就是惠普创始人Hewlett和Packard的粉丝。Hewlett住在PaloAlto，13岁那年我给他打了个电话，年头全部的电话号码都印在大部头里，不好意思，暴露了我的年龄。我问他是否能送我些零件做频率计数器。他不仅答应了，还给了我一份工作。第9页共66页惠普的暑期实习，就在SnataClara280号马路旁边，我被分在计频器部门，简直像去了天堂。就在这个时候，惠普在Pruneridge买了块地，并在那里设立了计算机系统部。最近惠普并不景气，有意出售这块不动产，我们就买了下来。顺带还买下来原来的一片杏园，总面积有150英亩了。我想在哪儿建个新园区，接着留在Cupertino。我们请来最优秀的设计师，希望设计一栋能容纳12000人的大楼。一栋楼装12000人，是不是跟中国的学生宿舍一样不行思议?你第10页共66页们看过一些工业园区空间拥挤、设计单调，我们希望变更...