石河子大学电子商务案例分析课程论文论文题目斗鱼直播平台姓名董孝飞专业班级2012级电子商务（1）班学号2012517001课程名称电子商务案例分析2015年11月目录目录..........................................................................................................................................................2一、引言...................................................................................................................................................41.1市场现状.........................................................................................................................................4二、斗鱼TV平台介绍..............................................................................................................................52.1简介.................................................................................................................................................52.2斗鱼TV发展历史..........................................................................................................................52.3客户端版本.....................................................................................................................................52.4斗鱼鱼丸.........................................................................................................................................62.5斗鱼鱼翅.........................................................................................................................................62.6斗鱼酬勤.........................................................................................................................................6三、斗鱼TV商业模式..............................................................................................................................63.1产品地位.........................................................................................................................................63.2战略目标.........................................................................................................................................73.4企业分析.........................................................................................................................................83.5产品和服务.....................................................................................................................................83.6赢利模式.........................................................................................................................................8四、斗鱼TV的经营模式........................................................................................................................84.1网站推广.........................................................................................................................................8五、机遇与风险.......................................................................................................................................85.1月薪三千到年薪500W...................................................................................................................85.2一阵风还是长久之计？.................................................................................................................95.3挖角事件...............................................................................
