河南软赛富软件科技有限公司软赛富软件科技有限公司app项目融资计划书2014/4/21目录一、执行总结:..............................................................................................................................2二、项目简介:..............................................................................................................................22.1公司简介:........................................................................................................................22.2项目概况:........................................................................................................................22.3经营模式:........................................................................................................................32.4经营范围:........................................................................................................................32.5公司宗旨:........................................................................................................................4三、市场分析:..............................................................................................................................43.1市场现状综述:.................................................................................................................43.2市场机会:........................................................................................................................43.3目标市场选择:.................................................................................................................53.4stp分析:...........................................................................................................................53.5可行性分析:.....................................................................................................................6四、营销计划:..............................................................................................................................64.1营销渠道选择:.................................................................................................................64.2广告方式:........................................................................................................................64.3项目目标及进度安排:.....................................................................................................74.3.1项目前期发展计划:..............................................................................................74.3.2项目中期推进计划:..............................................................................................74.3.3项目后期完善计划:..............................................................................................7五、财务预测:..............................................................................................................................75.1投资类目费用分析:.........................................................................................................75.2项目收入预测:.................................................................................................................85.3资金运用分析:.................................................................................................................85.4预计资产负债表:...............................................................