商业计划书互联网+”冢庭医生APP创业计划书市场策划资金法律培训管理:技术BusinessPlan目录一、执行总结.........................................................5（一）项目........................................................6（二）产品........................................................6（三）市场........................................................6（四）战略........................................................7（五）营销........................................................7（六）盈利模式....................................................7（七）投资与财务..................................................7（八）风险与对策..................................................8（九）企业道德....................................................8二、服务平台.........................................................9（一）服务平台背景................................................9（二）产品简介....................................................9（三）网页介绍...................................................10（四）舒心家庭医生app........................................16（五）产品优势...................................................36（六）产品前景...................................................36三、市场分析........................................................36（一）市场现状分析...............................................36（二）市场前景分析...............................................37（三）市场需求分析...............................................39（四）目标市场40（五）.....................................................竞争分析401、目前市场的竞争状况.........................................402、五力模型分析...............................................403、产品的SWOT分析............................................41四、战略分析43（一）.....................................................总体战略43（二）.....................................................战略定位44（三）.....................................................发展战略45五、营销策略46（一）.....................................................营销目的46（二）.....................................................产品策略47（三）.....................................................价格策略49（四）.....................................................促销策略49六、盈利模式50（一）...........................................竞价排名和加权排名50（二）引入广告50（三）..............................................B2B企业雇主付费50（四）与药店合作引流51（五）引入营养师模块51七、团队介绍.........................................................51（一）团队成员：..................................................51（二）指导老师...................................................53八、投资者退出方式..................................................53九、财务分析........................................................54（一）总体融资方案...............................................54（二）初期资金来源...............................................54（三）股权方面...................................................54（四）成本分析...................................................55（五）偿债能力分析...............................................61（六）盈利能力比率分析...........................................61（七）公司发展能力分析...........................................62（八）投资回收期（...
