I创业计划书绿色药膳养生主题餐厅目录一．公司简介................................................................................................................................................-1-1.1公司概要..............................................................................................................................................-1-1.2企业理念..............................................................................................................................................-1-1.3公司简述..............................................................................................................................................-1-二、市场分析................................................................................................................................................-4-2.1市场背景..............................................................................................................................................-4-2.2发展趋势..............................................................................................................................................-5-2.3市场调查和分析..................................................................................................................................-5-三、竞争分析................................................................................................................................................-8-3.1产品......................................................................................................................................................-9-3.2价格......................................................................................................................................................-9-3.3市场份额..............................................................................................................................................-9-3.4地区......................................................................................................................................................-9-3.5营销方式............................................................................................................................................-10-3.6管理手段............................................................................................................................................-10-3.7人力资源管理....................................................................................................................................-11-3.8竞争描述............................................................................................................................................-12-3.9SWOT分析........................................................................................................................................-12-3.10竞争战略..........................................................................................................................................-13-3.11进入市场障碍...................................................................................................................................-14-3.12细分市场..........................................................................................................................................-14-四、营销战略.................
