四川·内江·乐贤半岛旅游景区开发策划方案初稿四川·内江·乐贤半岛旅游景区开发策划方案初稿■绪论.....................................................................3■战略篇......................................................................3一、项目概况、旅游资源与基础条件........................................3⒈项目概况.................................................................................................................3⒉资源评价.................................................................................................................4⒊区位交通.................................................................................................................6⒋其他条件.................................................................................................................6二、总体思路、开发理念与发展战略定位....................................7⒈指导思想.................................................................................................................7⒉目的意思.................................................................................................................7⒊规划原则.................................................................................................................8⒋规划要求.................................................................................................................8⒌乐贤半岛模式.........................................................................................................8⒍景区发展目标定位.................................................................................................9三、景区主题形象........................................................9⒈景区三大文化主题.................................................................................................9⒉景区半岛八景.......................................................................................................10⒊形象宣传口号.......................................................................................................10■建设篇.....................................................................11四、总体布局分析.......................................................11⒈风景区规划概念...................................................................................................11⒉风景区定位分析...................................................................................................11⒊风景区参与分析...................................................................................................14五、旅游产品体系与旅游功能项目.........................................15⒈旅游产品体系.......................................................................................................15⒉四大旅游功能项目...............................................................................................15六、市场需求及规模预测.................................................15⒈游客市场分析.......................................................................................................15⒉景区空间容量.......................................................................................................16四川·内江·乐贤半岛旅游景区开发策划方案初稿⒊重点目标游客群...................................................................................................16七、...
