海鲜姿造火锅开业计划书二零一七年八月目录目录.....................................................................................................2第一章项目概况..............................................................................01.1门店名称.............................................................................01.2门店类型.............................................................................01.3项目规划.............................................................................01.4店面特色.............................................................................01.5投资收益概况.....................................................................1第二章市场分析..............................................................................22.1餐饮市场分析.....................................................................22.2市场定位与服务对象.........................................................22.3竞争对手.............................................................................32.4竞争策略.............................................................................3第三章产品及服务..........................................................................53.1经营理念.............................................................................53.2主要服务产品结构.............................................................53.2.1餐饮店设计..............................................................53.2.2餐饮运营管理..........................................................63.2.3产品..........................................................................63.3目标人群...........................................................................123.4增值服务...........................................................................123.5服务质量控制...................................................................133.6产品研发...........................................................................13第四章经营计划............................................................................144.1企业理念...........................................................................144.2发展目标...........................................................................144.3经营管理模式...................................................................154.4装饰装潢...........................................................................154.5管理团队...........................................................................164.6组织结构...........................................................................174.7人力招聘与培训...............................................................174.8进货渠道建设...................................................................184.9实施进度与计划...............................................................18第五章营销与推广策略................................................................205.1品牌战略...........................................................................205.2市场定位与目标客户.......................................................205.3产品策略...........................................................................205.4价格策略...........................................................................215.5宣传推广....................................................................
