赣南脐橙的出口现状及对策分析AnalysisonthepresentsituationoftheexportofgannannavelorangeandItsCountermeasures摘要赣南脐橙已成为赣州的名片，其品牌价值远超全国其它农产品，是赣州地区的特色产业和农业主导产业。赣南脐橙产业的发展既带动了相关配套产业的发展，又解决了数十万农村富余劳动力就业的问题。然而当前赣南脐橙产业在国内面临销量饱和与产量的过剩问题，为走出这一困境，只有通过扩大出口才能给这一产业带来新的增长点。本文以赣南脐橙的出口为研究对象，采用了文献查阅法与综合分析法，总结了赣南脐橙目前的出口现状，分析出赣南脐橙存在类似产品多，优势不明显；出口成本高，利润空间小；本地出口企业实力不强；品牌影响力弱，出口价格低廉；出口质量监管较弱的问题。根据现状分析出造成当下出口现状的原因是产业化程度低、品种结构单一、安全品质不高、商品化处理和深加工不足、营销方式的滞后。最后，针对上述问题提出了扩大赣南脐橙出口的对策。关键词：赣南脐橙；出口现状；问题；对策分析Title:AnalysisonthepresentsituationoftheexportofgannannavelorangeandItsCountermeasuresABSTRACTThenavelorangeinsouthernJiangxihasbecomethebusinesscardofGanzhou.Itsbrandvalueisfarbeyondtheotheragriculturalproductsinthecountry.ItisthecharacteristicandagriculturalleadingindustryinGanzhou.ThedevelopmentofthenavelorangeindustryinthesouthofJiangxinotonlyledtothedevelopmentofrelatedrelatedindustries,butalsosolvedtheproblemoftheemploymentofhundredsofthousandsofruralsurpluslabor.However,atpresent,GannannavelorangeindustryisfacingtheproblemofovercapacityandoverproductioninChina.Togetoutofthisdilemma,onlybyexpandingexportscanwebringnewgrowthpointtothisindustry.Inthispaper,theexportofGannannavelorangeastheresearchobject,usingliteratureandcomprehensiveanalysis,summarizedthecurrentexportsituationofGannannavelorange,analysisofGannannavelorangehavesimilarproducts,theadvantageisnotobvious;theexportcostishigh,theprofitspaceissmall;thelocalexportenterprisestrengthisnotstrong;weakbrand,lowexportpricetheexportqualityproblemofweaksupervision.Accordingtothestatusquo,thereasonsforthecurrentexportstatusarelowindustrializationlevel,singlevarietystructure,lowsafetyquality,inadequatecommercializationanddeepprocessing,andlaggingmarketingmode.Finally,thecountermeasurestoexpandtheexportofgannannavelorangeareputforwardinviewoftheaboveproblems.Keywords:gannannavelorange;exportstatus;problems;CountermeasuresAnalysis目录前言....................................................................1II1赣南脐橙出口现状......................................................11.1出口数量..........................................................................................................................................11.2出口地区..........................................................................................................................................21.3出口形式..........................................................................................................................................32赣南脐橙出口中存在的问题..............................................42.1类似产品多，优势不明显..............................................................................................................42.2出口成本高，利润空间小.............................................................................................................42.3本地出口企业实力不强................................................................................................................
