I题目:华为手机在中国市场的营销策略研究目录摘要.......................................................................................................1Abstract....................................................................................................1一、华为手机介绍...................................................................................2(一)华为手机简介及发展历程.....................................................2二、华为手机的环境分析.......................................................................3(一)宏观环境分析.........................................................................3(二)微观环境分析.........................................................................4三、华为手机在中国的营销策略...........................................................5(一)华为手机的市场细分策略.....................................................5(二)从直销到分销的营销策略.....................................................6(三)华为手机的营销模式.............................................................7四、华为手机在营销方面出现的问题.................................................10(一)虚假营销问题.......................................................................10(二)品牌营销问题.......................................................................11(三)饥饿营销问题.......................................................................11五、华为手机营销策略的改进建议.....................................................12(一)实事求是,不夸大其词.......................................................12(二)新媒体帮助塑造品牌...........................................................12(三)饥饿营销的实施条件...........................................................12参考文献.................................................................................................13致谢.........................................................................................................141华为手机在中国市场的营销策略研究摘要:华为这一品牌已在中国家喻户晓,已成为国产手机中的领军品牌。但是没有华为在中国市场的成功,就成就不了今天的华为。在华为,营销就是他的核心竞争力。研究从华为手机的简介与发展历程入手,通过深入分析华为的优势、劣势、机遇、威胁和华为在中国市场的营销策略,从而探究出华为手机在营销中出现的暴力营销、品牌营销风格和品味欠佳,饥饿营销等问题。并提出了不以炒作作为营销手段,新媒体帮助塑造品牌,提高品牌品味,饥饿营销策略实施条件等相应的解决对策。关键词:华为;手机;营销策略HuaweimobilephonemarketmarketingstrategyresearchinChinaAbstract:ThisbrandisahouseholdnameinChina,huaweihasbecometheleaderinthedomesticmobilephonebrand.ButnosuccessofhuaweiintheChinesemarket,cannotachievethehuaweitoday.Inhuawei,marketingisthecorecompetitiveness.Researchfromtheintroductionanddevelopmentofhuaweimobilephones,throughin-depthanalysisofhuawei'sstrengths,weaknesses,opportunities,threats,andhuaweimarketingstrategyintheChinesemarket,soastoexplorethehuaweimobilephoneofviolenceinthemarketingmarketing,brandmarketingstyleandinpoortaste,hungermarketingandsoon.Andputforwardnottohypeasameansofmarketing,newmediahelpshapethebrand,enhancebrandtaste,hungermarketingstrategyimplementation,etc.Thecorrespondingcountermeasures.Keywords:HuaweiMobilephoneThemarketingstrategy前言手机越来越成为人们生活中不可缺少的一部分,而中国这种人口大国对手机的需求量与日俱增,...