题目贵州农村淘宝发展现状及对策摘要2009年淘宝村在我国首次出现，近几年发展形势如火如荼，目前其数量已超过千家，淘宝村的飞速发展为农村经济的转型和腾飞带来巨大的机遇和活力。我国改革开放以来一直实行中国特色社会主义市场经济，并且不断放宽市场限制，鼓励支持大众创业万众创新，淘宝村就是在这样的经济社会环境下自发形成的。它是农村经济与电子商务相结合的产物，从全球电商经济的发展来看，淘宝村是中国特有的经济现象。这一新兴的经济现象自产生起就引起学术界、电商界以及各个领域人士的广泛关注。本文以贵州农村的淘宝发展为例，通过论述淘宝村相关理论，研究总结农村淘宝发展过程中存在发展规模小、层次低、且网站建设相对滞后，存在信息更新不及时，产品形象和品牌推广不力；同质化严重；缺乏专业的电商人才；缺乏专业的电商人才；物流成本过高；淘宝村经营水平不高，未建立诚信经营体系等问题。并针对淘宝村电子商务产业发展过程中存在的问题提出了完善政府职能；增强创新能力，走品牌化之路；加强淘宝村人才建设；加强淘宝村物流体系建设等发展等发展战略本文希望通过农村淘宝产生发展的研究，为更多农村淘宝未来能够健康持续的发展提供可参考的依据，从而推进中国农村经济更快更好地发展，尽快实现现代化。关键词：农村淘宝；电子商务产业；发展战略-I-ABSTRACTABSTRACTTaobaovillagefirstappearedinChinain2009.Inrecentyears,thedevelopmentsituationisinfullswing.Now,thenumberoftaobaovillagehasexceededonethousand.SinceChina'sreformandopeningup,ithasbeenimplementingsocialistmarketeconomywithChinesecharacteristicsandcontinuouslyrelaxingmarketrestrictionstoencourageandsupportmassentrepreneurshipandinnovation.Taobaovillagehasbeenformedspontaneouslyinsuchaneconomicandsocialenvironment.Itisaproductofthecombinationofruraleconomyande-commerce.Fromtheperspectiveofthedevelopmentofglobale-commerceeconomy,taobaovillageisauniqueeconomicphenomenoninChina.Sinceitsemergence,thisemergingeconomicphenomenonhasattractedwideattentionfromtheacademiccircle,theelectricitybusinesscircleandpeopleinvariousfields.Takingtaobaodevelopmentinruralguizhouprovinceasanexample,thispaperstudiesandsummarizesthesmallscale,lowlevelandrelativelybackwardwebsiteconstructioninthedevelopmentprocessoftaobaoinruralareasbyelaboratingrelevanttheoriesoftaobaovillage.Informationupdateisnottimelyandproductimageandbrandpromotionarenoteffective.Serioushomogeneity;Lackofprofessionale-commercetalents;Lackofprofessionale-commercetalents;Highlogisticscosts;Taobaovillagemanagementlevelisnothigh,theestablishmentofintegritymanagementsystemandotherissues.Andinviewofthedevelopmentoftaobaovillagee-commerceindustryproblemsintheprocessofimprovementofgovernmentfunctions;Enhancetheabilityofinnovationandtaketheroadofbranding;Strengtheningtaobaovillagetalentconstruction;Strengthentaobaovillagelogisticssystemconstructionandotherdevelopmentstrategies.Thispaperhopestoprovidereferencebasisforthehealthyandsustainabledevelopmentofmoreruraltaobaointhefuturethroughtheresearchonthedevelopmentofruraltaobao,soastopromotethefasterandbetterdevelopmentofChina'sruraleconomyandrealizemodernizationassoonaspossible.-II-ABSTRACTKeyWords：ruraltaobao;Electroniccommerceindustry;Developmentstrategy-III-目录目录摘要..............................................................................................................................IABSTRACT....................................................................................................................II引言....................................................................................
