I互联网环境下新零售模式及架构的研究摘要在“互联网＋”、“共享经济”的影响下，传统零售行业持续低迷，销售额增长速度放缓，消费者对互联网消费的需求和欲望愈发明显。二十一世纪以来互联网、云计算、大数据等技术迅猛发展并广泛应用，催生了“互联网＋零售”这一零售新形式，并逐渐主导着零售业的发展方向。“互联网＋零售”的诞生为传统电商以及传统商业发展提供了新思路，线上与线下有机结合，更好的满足消费者的需求。本文总结了相关文献中新零售的成因、内涵以及特点，并通过借鉴苏宁小店的实践经验，研究影响“新零售”模式对传统零售及电子商务行业产生的影响和变革，新零售模式作为电商行业走出瓶颈期的替代方案，针对现状以及新零售模式面对的挑战，提出相应的发展对策，希望能为互联网环境下新零售的发展提供帮助。关键词：互联网+；新零售；现状；问题；发展对策IIResearchOnNewRetailModelsAndStructuresInTheInternetEnvironmentAbstractUndertheinfluenceof"Internetplus"and"sharingeconomy",thetraditionalretailindustryhasbeeninacontinuousdownturn,withthegrowthrateofsalesslowingdownandconsumers'demandanddesireforInternetconsumptionbecomingmoreandmoreobvious.Sincethe21stcentury,therapiddevelopmentandwideapplicationofInternet,cloudcomputing,bigdataandothertechnologieshavegivenbirthtothenewretailformof"Internet+retail"andgraduallydominatedthedevelopmentdirectionoftheretailindustry.Thebirthof"Internet+retail"providesnewideasforthedevelopmentoftraditionale-commerceandtraditionalcommerce.Thecombinationofonlineandofflinecanbettermeettheneedsofconsumers.Thisarticlesummarizestheliteratureorigin,connotationandcharacteristicsofnewretail,andbyreferencetothepracticeofsuningstoreexperience,studyonthe"newretail"modeloftraditionalretailande-commerceindustryandtheimpactofchange,newretailmodelasanalternativeelectricityindustryoutofthebottleneckperiod,inviewofthestatusquoandfacingthechallengeofnewretailmode,putforwardthecorrespondingdevelopmentcountermeasures,hopetoprovidehelpforthedevelopmentofnewretailInternetenvironment.Keywords:Internet+;Thenewretail;Problem;DevelopmentCountermeasuresIII目录摘要......................................................................................................................IAbstract...................................................................................................................II第一章绪论..................................................................................................11.1研究背景......................................................................................................11.2研究目的及意义..........................................................................................11.3研究内容及方法..........................................................................................11.4论文框架......................................................................................................1第二章相关文献综述............................................................................................32.1新零售模式的定义......................................................................................32.2新零售的本质分析......................................................................................32.3新零售模式的影响和局限..........................................................................42.4新零售在国外的发展..................................................................................4第三章互联网环境下新零售模式的现状和问题............
