河北省板栗营销渠道相关问题研究摘要:农业作为中国支柱型产业之一,其发展速度日益提高。河北省作为农业大省,农业为当地经济的发展做了突出贡献。弄呗生利用地理优势不断增加农产品种类,将农作物和终止方法输送至各个地区。但是在河北省农业发汗的过程中,也出现了许多问题,尤其是农产品销售渠道问题,一直在制约着河北省农产品销售。板栗作为经济作物之一,一直是河北省特色农产品,对河北省农业发展具有重要影响,提高农民收入。当前,随着板栗终止规模的扩大,种植技术的提升,板栗产量也在不断增多。但是面对产量不断提升的板栗,让农民发臭的就是板栗的销售问题:销售渠道打不开,板栗滞销;农民卖不出钱,消费者买不起,等等。这都阻碍了河北农板栗产业的发展。笔者以河北省板栗营销渠道为研究对象,运用文献研究、实地调查、理论与实践相结合等方法,在对河北省板栗营销渠道进行实地调查的基础上,从营销渠道交易方式、营销主体、物流营销管理机制四方面分析河北省板栗滞销的主要原因,并提出针对性的解决策略,希望能提高河北省板栗销售量,促进河北省农业发展。关键词:河北省;板栗;营销渠道;问题;策略Abstract:AsoneofChina'spillarindustries,agricultureisgrowingatanincreasingrate.Asamajoragriculturalprovince,HebeiProvincehasmadeoutstandingcontributionstothedevelopmentofthelocaleconomy.Theuseofgeographicaladvantagestocontinuouslyincreasethevarietyofagriculturalproducts,thetransferofcropsandterminationmethodstovariousregions.However,intheprocessofagriculturalsweatinginHebeiProvince,manyproblemshavearisen,especiallytheproblemofagriculturalproductsaleschannels,whichhasbeenrestrictingthesalesofagriculturalproductsinHebeiProvince.Asoneoftheeconomiccrops,ithasalwaysbeenacharacteristicagriculturalproductinHebeiProvince,whichhasanimportantimpactontheagriculturaldevelopmentofHebeiProvinceandraisesfarmers'income.Atpresent,withtheexpansionofthescaleofprocessingandtermination,thecultivationoftechnologyhasincreased,andtheoutputhasbeenincreasing.However,inthefaceoftheever-increasingproductionofchestnut,itisthesalesproblemthatmakesthefarmerssmellbad:thesaleschannelscannotbeopened,thechestnutsareslow-moving;thefarmerscan’tsellthemoney,theconsumerscan’taffordit,andsoon.ThishashinderedthedevelopmentofHebei'sagriculturalprocessingindustry.TheauthortakesthechestnutmarketingchannelofHebeiProvinceastheresearchobject,andusesliteratureresearch,fieldinvestigation,combinationoftheoryandpracticetoconductthefieldinvestigationofthechestnutmarketingchannelinHebeiProvince,fromthemarketingchanneltradingmethod,marketingsubject,logistics.ThemarketingmanagementmechanismanalyzesthemainreasonsfortheslowsalesofchestnutinHebeiProvince,andproposesatargetedsolutionstrategy.IthopestoincreasethesalesvolumeofchestnutinHebeiProvinceandpromotetheagriculturaldevelopmentofHebeiProvince.Keywords:HebeiProvince;chestnut;marketingchannel;problem;strategy目录一、绪论....................................................................................1(一)研究背景..................................................................1(二)研究意义..................................................................1(三)相关文献综述...........................................................2二、河北省板栗营销渠道现状.................................................2(一)河北省板栗特点.......................................................21.时鲜性.........................................................................22.价格波动性..................................................................