浅析服装品牌的网络营销策略—以妖精的口袋为例摘要伴随着互联网的发展，服装产业也在进行着自身的营销转变。服装营销在发展上更多的是采用网络营销的策略，使其拥有了更加广阔的市场。不过服装品牌在进行自身网络营销的同时还具有着更大的市场空间，还需要服装产业在网络营销上能够有更加深入的认识。本文就以妖精的口袋为例，从它的含义与特点出发分析了它在网络营销上所取得的一些成绩，并且就目前的整个服装网络营销的前景下来进一步分析了妖精的口袋今后在网络营销上的发展防线，以促进妖精的口袋在网络营销上的规范化与创新发展。关键词：服装品牌；网络营销；策略；妖精的口袋Thenetworkmarketingstrategyofclothingbrandisanalysed-tothedemonpocket,forexampleAbstractWiththedevelopmentoftheInternet,theapparelindustryisworkingontheirownmarketingtransformation.Clothingmarketingonthedevelopmentofmoreistousethenetworkmarketingstrategy,makeithaveabroadermarket.Butclothingbrandsintheirownnetworkmarketingalsohasabiggermarketspace,alsoneedtoclothingindustryonthenetworkmarketingcanhavemorein-depthunderstanding.Inthispaper,thegoblinpocket,forexample,fromthemeaningandcharacteristics,analysesitsonthenetworkmarketinghasmadesomeachievements,andnowthewholeclothingnetworkmarketingprospectsdownfurtheranalyzedthegoblinspocketsinthefutureinthedevelopmentofnetworkmarketing,topromotethestandardizationofthegoblinpocketsonthenetworkmarketingandinnovationdevelopment.Keywords:clothingbrand;Thenetworkmarketing;Strategy;Thedemon'spocket2目录前言................................................................1一、妖精的口袋概述..................................................2（一）妖精的口袋的简介..........................................2（二）妖精的口袋的设计理念......................................2（三）妖精的口袋的品牌含义......................................2二、妖精的口袋的网络营销优势........................................3（一）运营成本低，回报率较高....................................3（二）能够满足个性化的需求......................................4（三）普及面广，销售及时........................................4（四）促销活动多，更加实惠......................................5三、妖精的口袋网络营销市场发展前景..................................6（一）空间大....................................................6（二）利润高....................................................6（三）需求多....................................................6四、妖精的口袋后期网络营销策略......................................7（一）保证服装质量与品质........................................7（二）品牌全面，满足个性化需要..................................7（三）提高服装品牌的服务质量....................................8（四）信息反馈平台及时有效......................................8（五）营销模式多样化............................................8（六）提升网络技术，实现营销创新................................9结论...............................................................10参考文献...........................................................11致谢..............................................................1231前言(一)选题的背景当今时代是网络化时代，信息技术已经深入到了人们生活的方方面面，在此基础上的网络营销也展现出了较大的魅力，在如今的生活中为人们带来了较大的便利。当如今经济中的“手指经济”深入到千家万户之时，服装产生也顺着这一股潮流之风在销售模式上展现了新型的发展方向。纵观如今的服装市场，网络销售在人们眼前到处都是，说明服装产业运用新型技术已经...
