I国产手机品牌营销策略研究摘要本文第一节研究了国产手机品牌的相关文献阅读以及市场调研，第二章研究了品牌研究的概念，第三章深入分析国产手机品牌营销主要存在的问题，第四章研究了问题存在的主要问题，第五章研究了制定提升国产手机品牌营销的相关策略，最后是结论总结。关键词：国产手机；品牌营销；营销策略IIAbstractInthesecondchapter,westudytheconceptofbrandresearch,thethirdchapteranalyzesthemainproblemsofdomesticmobilephonebrandmarketing,thefourthchapterstudiesthemainproblemsoftheexistenceoftheproblem,andthethirdchapteranalyzesthemainproblemsofdomesticmobilephonebrandmarketing,Problem,thefifthchaptertostudythedevelopmentofdomesticmobilephonebrandmarketingtoenhancetherelevantstrategies,andfinallyconcluded.Keywords：domesticmobilephone;brandmarketing;marketingstrategyIII目录摘要...............................................................IAbstract............................................................II第1章绪论.....................................................................................................................1第1节研究背景及意义..........................................................................................1第2节国内外研究现状..........................................................................................1第3节研究方法......................................................................................................2第4节研究内容......................................................................................................2第2章品牌营销的相关理论.........................................................................................3第1节品牌营销概念..............................................................................................3第2节品牌营销的意义..........................................................................................3第3章国产手机品牌营销现状....................................................................................5第1节国内厂商研发能力逐渐增强......................................................................5第2节国内手机销量快速增长..............................................................................5第3节国产手机着眼于品牌建设..........................................................................6第4章国产手机品牌营销存在的问题.........................................................................7第1节与国外手机相比缺少创新..........................................................................7第2节品牌营销策略错误......................................................................................7第3节品牌假冒现象严重......................................................................................7第5章完善国产手机品牌营销的对策.........................................................................9IV第1节支持自主创新..............................................................................................9第2节调整品牌营销策略....................................................................................10第3节妥善处理山寨机问题................................................................................11结论.................................................................................................................................12参考文献............................................................19致谢..................................
