广东艾科技术股份有限公司核心竞争策略分析摘要在市场竞争较大的环境中，公司只有具备较高的核心竞争力，才能实现长久稳定的发展。核心竞争力能够保证企业在发展中掌握足够的优势，是属于本企业内部的，其他企业没有的，能够长期保持的技术以及能力。以广东艾科技术股份有限公司为例，研究了广东艾科技术股份有限公司核心竞争力存在的问题，并提出了相应的解决方案，以此帮助广东艾科技术股份有限公司提升核心竞争力。关键词：核心竞争力；核心管理；企业实力IAbstractInarelativelycompetitivemarketenvironment,companiescanachievelong-termstabledevelopmentonlyiftheyhavehighcorecompetitiveness.Thecorecompetitivenesscanensurethatthecompanyhassufficientadvantagesinitsdevelopment.Itisatechnologyandcapabilitythatisinternaltothecompanyandthatothercompaniesdonothaveandcanmaintainforalongtime.ThisarticletakesGuangdongAikeTechnologyCo.,Ltd.asanexampletostudytheexistingproblemsofthecorecompetitivenessofGuangdongAikeTechnologyCo.,Ltd.,andproposescorrespondingsolutionstohelpGuangdongAikeTechnologyCo.,Ltd.toenhanceitscorecompetitiveness.Keywords:CoreCompetence;CoreManagement;CorporateStrengthII目录1.核心竞争力相关理论概述.............................................................................................................................41.1企业核心竞争力的定义..............................................................................................................................41.2企业核心竞争力的作用..............................................................................................................................41.3企业核心竞争力的成因分析......................................................................................................................51.4企业核心竞争力的识别方式......................................................................................................................52.广东艾科技术股份有限公司经营现状分析.................................................................................................62.1广东艾科技术股份有限公司简介..............................................................................................................62.2SWOT分析.................................................................................................................................................73.广东艾科技术股份有限公司核心竞争力存在的问题分析.........................................................................83.1未形成差异化竞争优势..............................................................................................................................83.2产品质量优势不突出..................................................................................................................................93.3顶尖人才数量少..........................................................................................................................................93.4核心管理团队稳定性不足..........................................................................................................................94.提升广东艾科技术股份有限公司的核心竞争力的主要对策...................................................................104.1针对不同市场进行差异化定价................................................................................................................104.2对质量要严格把关.................................................................................
