I浅析网络营销在我国消费市场的发展趋势摘要互联网正以强大的力量不断融入到社会生活的每个方面，网络用户以几何级数递增，消费特点也随着发生了太多改变。近年间网络营销发展极为迅速，通过网络发展商业活动也渐渐变为商家们完成其营销策略的最主要方式之一。作为经济活动重点的企业也逐渐看清互联网的重要性，陆续搭上了电子商务这辆快车，发展网络营销方式通过提高自身在新的经济发展形势下的竞争力。所以，研究互联网时代的消费特点对更好地帮助企业将指定信息传递给特定人群有利，做到有的放矢，营销精准。本文基于网络营销发展史，探讨传统营销理念与网络营销理念的差别以及网络营销的优势，选取了微信营销这一网络营销方式进行深入研究，并提出了相应的应用对策，希望能够为企业进行网络营销提供有价值的参考。关键词：网络营销；优势；方式；微信营销IIAbstractTheInternetisconstantlybeingintegratedintoeveryaspectofsociallifewithapowerfulforce.Thenumberofusersinthenetworkisincreasingingeometricprogression,andtheconsumptioncharacteristicshavechangedtoomuch.Inrecentyears,onlinemarketinghasdevelopedrapidly,andthedevelopmentofcommercialactivitiesthroughtheInternethasgraduallybecomeoneofthemostimportantwaysformerchantstocompletetheirmarketingstrategies.EnterprisesthatarethefocusofeconomicactivitieshavegraduallyseentheimportanceoftheInternet,andhavesuccessivelybuiltthee-commerceexpresstrain,anddevelopedonlinemarketingmethodstoenhancetheircompetitivenessundertheneweconomicdevelopmentsituation.Therefore,studyingtheconsumptioncharacteristicsoftheInterneteraisbeneficialtobetterhelpingenterprisestodeliverdesignatedinformationtospecificgroups,andtoachievetargetedandaccuratemarketing.Basedonthehistoryofnetworkmarketingdevelopment,thispaperexploresthedifferencebetweentraditionalmarketingconceptandnetworkmarketingconceptandtheadvantagesofnetworkmarketing.ItselectsthenetworkmarketingmethodofWeChatmarketingtoconductin-depthresearchandputsforwardcorrespondingapplicationcountermeasures,hopingtonetworkforenterprises.Marketingprovidesavaluablereference.Keywords:networkmarketing;advantage;way;WeChatmarketing目录摘要...............................................................................................................................IAbstract..........................................................................................................................II一、网络营销发展史....................................................................................................1（一）网络营销的概述.........................................................................................1（二）网络营销发展背景.....................................................................................1（三）网络营销的现状.........................................................................................1二、传统营销理念与网络营销理念的差别................................................................2（一）产品设计理念.............................................................................................2（二）进货渠道理念.............................................................................................3（三）营销与支付理念.........................................................................................3（四）价格理念.....................................................................................................3（五）客户群管理理念...................................................................................
