目录摘要..................................................................................................................................................3关键词..............................................................................................................................................31.盐城枯枝牡丹简介.......................................................................................................................42.盐城牡丹文化节的发展概况与发展意义....................................................................................62.1发展概况.............................................................................................................................62.2发展意义.............................................................................................................................62.2.1.促进当地经济的迅速发展......................................................................................62.2.2.带动了文化产业的迅速发展..................................................................................72.2.3.良好的社会效益......................................................................................................73.盐城枯枝牡丹文化节营销优势分析............................................................................................73.1自然景观天生丽质.............................................................................................................73.2丰厚的历史文化背景.........................................................................................................83.3有力的营销策略运行.........................................................................................................83.4有利的基础设施保障.........................................................................................................84.盐城牡丹文化节营销不足探讨...................................................................................................94.1有着极强的可替代性.........................................................................................................94.2知名度不高.........................................................................................................................94.3规模相对较小，接待人群有限.........................................................................................94.4景致和旅游资源单一，没有规模效应...........................................................................105.盐城牡丹文化节营销策略..........................................................................................................105.1营销目标...........................................................................................................................105.2销售策略..........................................................................................................................105.2.1.确定目标市场并划分主要的区域........................................................................115.2.2.拓展营销................................................................................................................115.2.3.细分市场................................................................................................................115.2.4.稳定价格............................................................................................................
