探析网络团购对中高档小品牌橱柜店铺销售的影响分析研究 市场营销专业VIP专享VIP免费

探析网络团购对中高档小品牌橱柜店铺销售的影响摘要橱柜是一个最讲究档次与品牌消费的行业，品牌和档次是其两大卖点。一个好的品牌具有创造很强的创造经济效益的能力，可以对店铺起到很好的宣传作用。网络团购吸引着越来越多的消费者。对于商家来说，这是一个现成的消费市场，利用这个平台可以低成本的展开营销，做全国的市场，通过网络团购的形式可以增加他们的销量跟知名度，达到以小博大的效果。本文详细阐述了网络团购的优势缺点，分析中高档品牌橱柜的现状，用最近几年图表和数据的形式展示研究的成果。并探讨了网络团购这种模式对这些中高档小品牌橱柜店铺销售的影响，优势是可以通过网络网购广大品牌知名度，提高商品数量从而提高商家利润，带来广泛稳定的客户群。传统店铺由于受地域和成本限制，市场越来越多的被网络网购所占领，小品牌店铺在竞争中极易被网络网购所覆盖。最后针对现状对小品牌销售商提供了应对之策，在传统店铺的客户基础上，抓住网络网购，将两者充分结合起来，发挥出品牌的最大优势，在激烈的市场竞争下，占领高地。关键词：网络团购中高档小品牌橱柜店铺销售AbstractThecabinetisoneofthemostparticularaboutthegradeandbrandofconsumerindustries,brandandgradeofitstwomajorsellingpoint.Agoodbrandtocreateastrongabilitytocreatecost-effective,andcanplaytheroleofgoodpublicitytotheshop.BuyingOnlineattractingmoreandmoreconsumers.Forbusinesses,thisisareadyconsumermarket,theuseofthisplatformcanbelow-coststartmarketingthecountry'smarket,canincreasetheirsaleswithwell-knownintheformofnetworkbuy,totheeffectofasmallbroad.ThispaperdescribestheadvantagesDisadvantagesofBuyingOnline,theanalysisofthestatusofthehigh-endbrandcabinets,displaytheresultsofresearchinrecentyearsintheformofchartsanddata.Andnetworksbuythismodelonthesalesofthesehigh-gradesmallbrandcabinetshop,theadvantagescanbepurchasedthroughthenetworkofnetworksthemajorityofbrandawareness,improvethequantityofgoodstoenhancetheprofitsofthebusiness,bringingabroadandstablecustomerbase.Traditionalstoresduetogeographicalandcostconstraints,themarketismoreandmoreInternetonlineshoppingoccupiedasmallbrandshopsinthecompetitioncaneasilynetworkonlineshoppingcovered.Smallbrandvendorsforthestatusquopoliciestodealwiththecustomeronthebasisoftraditionalshops,seizethenetworknetworkshare,bothfullyintegratedandplayabrandofthegreatestadvantageinthefiercemarketcompetition,theoccupationHeights.Keywords:OnlinegroupbuyingLessfamousmediumandhigh-endcabinetbrandsShopsales目录摘要...................................................................................................................................................IAbstract............................................................................................................................................II一、绪论..........................................................................................................................................3二、网络团购概述..........................................................................................................................3（一）网络团购的概念...........................................................................................................3（二）网络团购的分类..........................................................................................................4（三）网络团购的优缺点.......................................................................................................4（四）网络团购发展现状...........................................................................