以电商平台为核心的互联网金融行业发展研究摘要互联网金融将计算机技术和金融业巧妙融合,形成了一个新的发展潜力巨大的领域。互联网金融起步晚、发展快,发展过程中也存在很多缺陷,所以本文以此为切入点,对以平台为核心的互联网金融行业进行研究,希望能找出这个行业发展中的问题,解决这些问题促进互联网金融有序发展。本文按照以下思路进行:首先对互联网金融的研究背景和研究意义进行介绍,说明研究以电商平台为核心的互联网金融企业的迫切性。接着,对互联网金融的概念进行界定,说明互联网金融有“互联网”和“金融”两部分结合,并对互联网金融中的四个参与要素进行介绍。再次,在交代互联网金融作用之后,对电商平台发展的典型企业阿里巴巴进行分析,介绍其运营模式找出其经营特点。之后,对互联网金融行业中存在的安全性差、资金不足等问题进行分析,点出这些问题的表现以及存在原因,在文章的最后,根据前文提出的问题,对症下药,提出解决以电商平台为核心的互联网金融行业发展的政策建议,希望能为互联网金融的有序健康发展有所借鉴。关键词:电商平台,互联网金融,作用,问题,策略Electricbusinessplatformasthecoreofthefinancialindustry,theInternetdevelopmentresearchABSTRACTInternetbankingcomputertechnologyandfinancialindustrycleverintegration,theformationofanewfieldofgreatpotentialfordevelopment.TheInternetFinancestartedlate,rapiddevelopment,therearemanydefectsintheprocessofdevelopment,sothisarticleasastartingpoint,tostudyontheplatformasthecoreoftheInternetfinancialindustry,hopingtofindouttheproblemsintheindustrydevelopment,tosolvetheseproblemsandpromotetheorderlydevelopmentoftheInternetfinancial.Inthispaper,accordingtothefollowingideas:firstofall,theresearchbackgroundandresearchsignificanceofInternetbankingisintroduced,andtheurgencyoftheresearchontheInternetfinancialenterpriseswiththecoreofelectronicbusinessplatformisexplained.Then,thedefinitionoftheconceptofInternetbanking,InternetbankinghastheInternetandfinancetwopartscombined,andtheInternetinthefinancialelementsoftheintroductionofthefourinvolved.Again,aftertheimpactoftheInternettoexplaintheroleoftheInternet,thedevelopmentofelectronicbusinessplatformforatypicalenterpriseAlibabaanalysis,theintroductionofitsbusinessmodeltoidentifyitsoperatingcharacteristics.Afterthat,thesecurityproblemsoftheexistenceoftheInternetinthefinancialindustry,lackoffundsandsoon,pointouttheproblemsandreasonsofexistence,attheendofthearticle,anantidoteagainstthediseaseaccordingtotheprecedingquestion,putforwardtosolvethefinancialdevelopmentoftheInternetindustrytoelectronicbusinessplatformasthecoreofthepolicyrecommendations,hopetobehelpfulandorderlyforthehealthydevelopmentofInternetbanking.KEYWORDS:OnLineFinancialMarketing,ElectronicBusinessPlatform,Function,Problem,Strategy目录1引言..............................................................11.1研究背景...................................................................................................11.2研究意义...................................................................................................12概念界定与互联网金融的参与要素....................................32.1概念界定...................................................................................................32.2互联网金融的参与要素...........................................................................32.2.1电商平台...........................................32.2.2大数据.............................................42.2.3资金需求方.........................................42.2.4资...