泰州国际金陵大酒店餐饮部七夕节营销策划方案设计TaizhouInternationalJinlingHotelfoodandbeveragedepartmentTanabataFestivalmarketingplanningschemedesign摘要:酒店一直秉承以“细意浓情、体验金陵”为中心，让酒店成为宾客的家外之家。随着经济发展和人们生活水平的提高，七夕节越来越受重视，同时七夕节对于爱情中的男女来说是充满了神奇的节日。针对于此，为了扩大酒店知名度和提升酒店形象，泰州国际金陵大酒店以“情系七夕，相约金陵”为活动主题应策划一次餐饮主题活动，以推动泰州酒店的发展及泰州旅游业发展，丰富泰州七夕文化内涵。所以笔者针对七夕活动特点，为泰州金陵大酒店七夕节餐饮主题活动进行营销策划方案设计。关键词：泰州国际金陵大酒店七夕节营销策划Abstract:Hotelhasbeenadheringto“thefinedescriptionmeansexperienceofjinling”asthecenter,makehotelguesthouseoutsidethehome.Withtheeconomicdevelopmentofsocietyandpeoplelivingstandardrise,tanabatafestivalhasbecomemoreandmorepopular,atthesametime,tanabatafestivalfortheloveofmenandwomenisfullofwonderfulholiday.For,inordertoexpandthehotelreputationandimprovetheimageofthehotel,taizhouinternationaljinlinghotelfor“affectionistanabatafestival,meetjinling”activitysubjecttoplanamealthemeactivities,topromotethedevelopmentoftaizhouhotelandtaizhoutourismdevelopmenttaizhouchineserichculturalconnotation.Sotheauthoraccordingtothecharacteristicsoftanabatafestivalactivityfortaizhoujinlinghotelqixifestivalfoodandbeveragemarketingplanningschemedesignthemeactivities.Keyword:taizhouinternationaljinlinghoteltanabatafestivalmarketingplanning目录摘要.................................................................................................................................................1Abstract...........................................................................................................................................1第一章泰州国际金陵大酒店餐饮部营销策划设计理论依据.......................................31.1公共关系学理论.........................................................................................................31.2广告学理论........................................................................................................................31.3管理学理论..................................................................................................................4第二章分析“七夕”市场环境状况....................................................................................42.1分析竞争者......................................................................................................................42.2分析消费者购买行为..........................................4第三章“七夕”主题活动设计.............................................................................................43.1活动目标.....................................................43.2活动主题：情系七夕相约金陵.................................43.3活动时间：农历七月初七.......................................53.4活动地点：泰州国际金陵大酒店中餐厅...........................53.5活动前期宣传.................................................53.5.1电视、媒体宣传.........................................53.5.2网络宣传................................................63.5.3海报宣传...............................................6第四章“七夕”产品营销策略...........................................................................................64.1环境布置..............................
