浅析鼓浪屿家庭旅馆的开发现状及其发展策略摘要中国家庭旅馆为中国上世纪九十年代末的大众旅游的一个重要形式，为进行旅游的区域进行旅游行为的一个主要物质承担者，负责旅游者的饮食与住宿等事宜。上世纪九十年代末，家庭旅馆于我国经济与环境都具备的区域掀起创办的发展潮流，形成较大的发展空间。但随着家庭旅馆的发展，一些问题和矛盾凸显出来。厦门鼓浪屿的重要冲突在于家庭旅馆很难符合游客不断改变的较为繁杂的需要，使得旅游者的认可水平逐渐下滑。因此需要重新审视家庭旅馆发展情况，对其在发展中存在的问题以及原因进行研究，并且制定其良性发展的策略，就显得十分重要。因此，本文在对厦门鼓浪屿家庭旅馆开发现状的基础上进行研究和分析，能够有效的为鼓浪屿家庭旅馆的实现可持续发展提供借鉴。关键词：鼓浪屿；家庭旅馆；旅游产品开发Gulangyuup.thefamilyhoteldevelopmentpresentsituationanddevelopmentstrategyAbstractOurfamilyhotelisinthelate1990sdevelopmentofmasstourismtoacertainstageoftheproduct.Itisoneoftheimportantmaterialcarrieroftourismdestinationtourismactivities,mainlytoundertaketouristsaccommodationcateringfunctions.Inthelate1990sfamilyhotelintheopenboominconditionalpartsofthecountry,andhasacertainscale.Butwiththedevelopmentofthefamilyhotel,someproblemsandcontradictions.Gulangyuislandinxiamen,themaincontradictionisafamilyhotelproductshavebeengraduallycannotmeettherequirementoftouristschangeandincreasinglycomplex,resultinginadeclineinvisitors'satisfaction.Thereforeneedtore-examinethefamilyhoteldevelopmentsituation,thestudyontheproblemsandreasonsexistinginthedevelopmentof,anditshealthydevelopmentstrategy,itisveryimportant.Therefore,thisarticleonthebasisofpresentsituationofxiamengulangyufamilyhoteldevelopmentonresearchandanalysis,effectivelygulangyufamilyhoteltotherealizationofthesustainabledevelopmentforreference.Keywords:gulangyuisland;Familyhotel;Tourismproductdevelopment目录摘要................................................................................................................................31绪论.............................................................................................................................71.1研究背景..................................................................................................................71.2研究意义..................................................................................................................81.3家庭旅馆开发的相关概念阐述..............................................................................81.3.1家庭旅馆的概念...................................................................................................81.3.2家庭旅馆产品的要素...........................................................................................82鼓浪屿家庭旅馆的开发现状及问题.........................................................................92.1鼓浪屿家庭旅馆的开发现状..................................................................................92.1.1鼓浪屿家庭旅馆行业发展迅速...........................................................................93.1.2政府对鼓浪屿家庭旅馆业的政策引导...............................................................92.2鼓浪屿家庭旅馆的开发中存在的问题分析........................................................102.2.1行业进入壁垒较大.............................................................................................102.2.2开发管理问题............................................................
