目录1前言............................................................21.1研究背景.......................................................21.2研究意义.......................................................22跨境电商概述.....................................................32.1跨境电商的含义.................................................32.2跨境电商的分类.................................................32.3跨境电商的特征.................................................42.3.1全球性......................................................42.3.2无形性......................................................52.3.3匿名性......................................................52.3.4即时性......................................................52.3.5无纸化......................................................53跨境电商的发展现状及趋势.........................................63.1我国跨境电商的发展历程.........................................63.2我国跨境电商的主要模式.........................................73.3我国跨境电商的发展趋势.........................................84我国跨境电商存在的主要问题.......................................94.1交易信用及安全没有保障.........................................94.2市场监管体系不完善.............................................94.3物流体系不完善.................................................94.4商品单一与同质化竞争..........................................105跨境电商在发展中的建议与对策....................................105.1解决好银行和第三方支付问题....................................105.2建立完善的监管体系............................................105.3完善物流体系..................................................115.4鼓励制造企业树立参与跨境电商的意识............................116我国跨境电商的发展实例——天猫国际..............................116.1天猫国际的发展现状............................................116.2天猫国际存在的问题............................................126.3天猫国际发展的建议与对策......................................13我国跨境电商的发展问题与对策研究摘要：近年来，在经济全球化逐渐深入的背景下，利用因特网通讯技术以及各种网络平台，让网络与传统产业紧密相连的“互联网+”时代来临了。本文首先简要描述了跨境电商这个行业的含义与特征，然后从目前的发展现状入手，在当下国际贸易条件不太理想，亚欧地区的需求逐渐下降，我国的出口贸易呈下降趋势的大背景下，跨境电子商务虽然也在稳定增长，甚至于有加快发展的趋势，并且跨境电商交易规模占我国进出口交易规模的比例也在稳步增长中，但是仍然可以发现目前跨境电子商务行业在交易安全、物流体系、商品种类以及市场监管等问题，然后，本文就目前发现的几个问题提出了以下对策与解决方案。关键词：跨境电商；发展现状；问题；对策ResearchontheDevelopmentofCross-borderElectricMerchantsinChinaAbstract:Inrecentyears,inthecontextofthegradualdeepeningofeconomicglobalization,theuseofInternetcommunicationstechnologyandavarietyofnetworkplatforms,sothatthenetworkandtraditionalindustriesarecloselylinkedtothe"Internet+"era.Thisarticlefirstbrieflydescribesthemeaningandcharacteristicsofcross-borderelectricitybusinessinthisindustry,andthenfromthecurrentdevelopmentofthecurrentsituation,inthecurrentinternationaltermsoftradeisnotideal,thegradualdeclineindemandinAsiaandEurope,China'sexporttradetrendisdecliningInthecontextofcross-bordere-commerce,butalsosteadygrowth,andeventoacceleratethedevelopmenttrend,andcross-borderelectricitybusiness...
