提升浙江家具产业竞争力的策略研究分析 工商管理专业VIP免费

提高浙江家具产业竞争力的策略研究摘要：随着我国经济的高速发展以及近几年房地产业的爆发，家具产业在短短十几年的快速扩张中，就走完了国外几十年的发展道路。这为中国家具业赢得了世界制造大国和世界出口第一的美誉。与此同时，浙江家具产业也得到了迅速地发展，在整个领域中有着举足轻重的地位。因此，在这样的时代背景下，研究提升浙江家具产业竞争力的策略，为浙江家具产业转型升级提供参考。本文首先从浙江家具产业的现状进行分析，重点分析出口市场分布、产业品牌现状及分布现状，概括出浙江家具产业的发展现状。再根据概况提炼出现状，从“波特钻石理论”的六大因素来分析浙江家具产业存在的问题，总结出制约浙江家具产业发展的因素，分别从宏观、微观两方面来阐述。最后通过对案例的分析和总结从政府、企业和行业协会三方面进行讨论，提出对浙江家具产业竞争力提升的策略。关键词：波特钻石理论；浙江家具产业；策略研究TheResearchontheStrategyofImprovingtheCompetitivenessofFurnitureindustryinZhejiangAbstract:AlongWiththerapiddevelopmentoftheeconomyandtheoutbreakoftherealestateindustryintherecentyears,therearemorethan10yearsoftherapidexpansioninashortspanofthefurnitureindustry.Itwontheworldmanufacturingpowerandtheworldexportsfirstreputationforthefurnitureindustry.Atthesametime,Zhejiangfurnitureindustryalsogotarapiddevelopment,inthewholefieldplaysavitalrole.Therefore,inthisbackground,theresearchonenhancingthecompetitivenessstrategyofZhejiangfurnitureindustryprovidedareference.Firstly,mypaperanalyzedthecurrentstatusfromtheangleoftheexportmarketdistribution,theindustrialbrandstatusandthedistributionofthestatusquo.Accordingtothecurrentsituationandextractspresentsituation,Thenfromthesixfactorsof‘PotterDiamondTheory’itanalyzedoftheproblemsofZhejiangfurnitureindustry,sumeduptherestrictionofdevelopmentofindustryofZhejiangfurniturefactorsrespectivelyfromthemacroandmicrotwoaspectselaborated..Finally,throughtheanalysisandsummaryofthecaseitfromthegovernment,enterprisesandindustryassociationthreeaspectsitputforwardthestrategiesofthecompetitivenessofZhejiangtfurnitureindustry.Keywords:Potter'sdiamondtheory;Zhejiangfurnitureindustry;strategyresearch目录一、绪论............................................................1（一）研究背景..................................................1（二）研究意义..................................................21．理论意义.....................................................22．现实意义.....................................................2（三）研究的主要内容、方法......................................31．研究的内容...................................................32．研究的方法...................................................33．研究的路线...................................................4二、产业竞争力的相关理论...........................................5(一)比较优势理论................................................5(二)动态比较优势理论............................................5(三)国家竞争优势理论............................................5(四)比较优势和竞争优势双重理论..................................5(五）产业竞争力的相关概念.......................................61．产业竞争力概念...............................................62．产业竞争力的构成要素.........................................63．产业竞争力的影响因素.........................................6（六）波特钻石理论..............................................8三、浙江家具产业的竞争力现状........................................9（...