我国温泉旅游开发研究摘要随着假日经济的兴起，以及人们对娱乐休闲、养生度假、康疗保健等需求的日渐增加，温泉旅游作为一种体验性的旅游活动，越来越受到广大游客的青睐。温泉不仅具有独特的疗养、保健作用，而且还具有替代性弱、重游率高、经济效益可观的特点。越来越多的旅游开发商不惜投入巨资开发温泉资源。我国目前己有大小温泉旅游企业上万家，温泉旅游开发更是遍地开花，温泉资源的污染和浪费严重、温泉旅游开发功能单一、产品缺乏特色等问题日渐凸现。我国现有的研究大多是集中在温泉旅游资源的成因、类型、分布、特点、发展态势、发展历程及温泉旅游度假区的规划设计等方面，对于温泉旅游开发的理论研究则较少。本文在借鉴了国外温泉旅游开发先进经验和理论的基础上，对温泉旅游开发进行研究和探讨，并提出了相应的对策。关键词：温泉旅游；开发研究；现状AbstractWiththeriseoftheholidayeconomy,andpeople'sentertainment,healthresort,healthspacareandotherneedsofthegrowing,spatourismasanexperienceoftourismactivities,moreandmorefavoredbythemajorityoftourists.Notonlyhasauniquewellnessspa,healtheffects,butalsohasaweakalternative,revisitrate,considerableeconomiccharacteristics.Moreandmoredevelopershaveinvestedheavilyinthedevelopmentoftourismhotsprings.Chinacurrentlyhasafullsizespahastourismenterprises,spatourismdevelopmentiseverywhere,pollutionandwasteofresourcesseverelyspa,spatourismdevelopmentfeaturesasingle,lackofproductcharacteristicsandotherissuesincreasinglyapparent.Mostexistingresearchisfocusedonthecausesofspatourismresources,types,distribution,characteristics,developmenttrend,thedevelopmentprocessandthehotspringresortplanninganddesignaspects,theoreticalresearchSpringsTourismDevelopmentless.Thispaperdrawsonspatourismdevelopmentbasedonadvancedforeignexperienceandtheory,thedevelopmentofspatourismresearchanddiscussion,andthecorrespondingcountermeasures.Keywords:spatourism;developmentresearch;Status目录1、绪论.............................................................31.1研究意义与目的...............................................31.2国内外研究现状...............................................31.2.1国外研究现状...........................................31.2.2国内研究现状...........................................41.3论文研究的重难点.............................................52、温泉旅游及其开发的现实意义.......................................52.1温泉旅游的内涵...............................................52.2温泉旅游开发的现实意义.....................................62.2.1促进国民经济发展......................................62.2.2丰富度假旅游产品.......................................72.2.3实践社会保养制度......................................82.2.4增进人们身体健康......................................82.2.5优化旅游地的环境......................................93、我国开发温泉旅游现状.............................................93.1开发状况.....................................................93.2开发中存在的问题............................................103.2.1对温泉旅游资源的地带性、脆弱性认识不足................103.2.2对温泉旅游的市场细分不够..............................113.2.3对温泉旅游的形象塑造不到位............................113.2.3温泉旅游区开发模式雷同化..............................123.2.4温泉旅游产品单一、文化气息不浓........................123.2.5温泉旅游营销不力......................................124、我国温泉旅游开发的对策..........................................134.1做好市场分析，重视市场细分...........
