乌镇和南锣鼓巷戏剧节运作模式比较研究摘要自上个世纪80年代以来，我国戏剧行业面临着观众群体数量锐减、外国文化的冲击、大部分剧院运转倚赖国家拨款等问题。中国戏剧行业正处于一个亟待转型的时期为了繁荣戏剧事业，培养戏剧创作人才，提升戏剧作品的艺术水准，拓展戏剧市场，国内出现了多个戏剧节。其中以乌镇戏剧节和北京南锣鼓巷戏剧节为代表，尤其是乌镇戏剧节，在国内拥有极大的号召力和知名度。这些戏剧节带动了国内对戏剧行业的关注，培养了一批新的戏剧观众。它们的运作模式是它们能取得良好成绩的关键因素，对未来其他戏剧节的发展有借鉴意义。本文以乌镇戏剧节和北京南锣鼓巷戏剧节为研究对象，分析两个戏剧节运作模式的核心要素，主要包括：节目设计、资金支持、宣传推广和组织管理，比较其运作模式存在哪些成功之处以及欠缺之处，同时提出有利于戏剧节发展的意见和建议，为国内戏剧事业的发展提供启示。关键词：乌镇戏剧节；南锣鼓巷戏剧节；运作模式ABSTRACTSince1980s,Chinatheatreindustryfacingtheamountoftheaudiencedecreasing,theimpactofforeignculture,lotsoftheoperatheatrereliesonstatefundingandotherissues.Inordertocultivatedramaprosperouscareer,creativetalents,enhancethedramaartisticlevel,expandthedomestictheatremarket,theemergenceofanumberoftheatrefestival.TheWuzhenTheatreFestivalandtheNanluoguxiangArtsTheatreFestivalastherepresentative,especiallytheWuzhenTheatreFestivalinChinahasgreatappealandpopularity.Thedramafestivalledthedomesticattentiontothetheatreindustry,cultivatinganumberofnewdramaaudience.Theiroperatingmodeisthekeyfactorthattheycanachievegoodresults,andhavereferencesignificanceforthefuturedevelopmentofotherdramafestival.ThisdissertationtooktheWuzhenTheatreFestivalandtheBeijingNanluoguxiangArtsTheatreFestivalastheresearchobjects.Inthewayofanalyzingprogramdesign,financialsupport，organizationandmanagementwhicharethemostfourimportantpartsinthemodeofoperation.Comparethesuccessandlackofitsmodeofoperation,toprovideenlightenmentforthedevelopmentofdomestictheatre.Keywords：WuzhenTheatreFestival;NanluoguxiangArtsFestival;Modeofoperation目录摘要..................................................................IABSTRACT...............................................................II绪论..................................................................1一、国内外戏剧节相关理论概述............................................2（一）国外戏剧节研究................................................2（二）国内戏剧节研究................................................2（三）乌镇戏剧节概述................................................2（四）南锣鼓巷戏剧节概述............................................3二、乌镇和南锣鼓巷戏剧节运作模式分析....................................3（一）节目设计......................................................3（二）资金支持......................................................4（三）宣传推广......................................................5（四）组织管理......................................................6三、乌镇和南锣鼓巷戏剧节运作模式比较....................................6（一）乌镇和南锣鼓巷戏剧节的优点....................................6（二）乌镇和南锣鼓巷戏剧节的不足之处................................7四、乌镇和南锣鼓巷戏剧节的发展启示......................................7（一）树立品牌，传承创新............................................7（二）综合效益，积累经济............................................8（三）专业团队，优质服务............................................8结论.....
