快消品最后一公里物流配送模式研究分析——以M院校调查为例 物流管理专业

快消品最后一公里物流配送模式研究——以 M 院校快消品物流配送为例摘要快消品行业与公众的日常生活联系密切，在长时间的发展中，整个行业已十分成熟。从快消品的生产制造到网点配送，再到销售等每个环节进步都很明显，竞争十分激烈。由于目前的生产、销售成本已十分之低，因此快速消费品行业的进一步发展方向主要集中在物流配送领域。每个企业都期望通过使用最适合本企业的快消品配送模式，以此来降低企业总成本，获得更大的经营利润。而最后一公里的配送。关键词：快速消费品；物流配送模式；供应链AbstractThe FMCG industry is closely related to the daily life of the public. In the long-term development, the entire industry is very mature. From the production and manufacture of FMCG products to the distribution of outlets, to sales and other aspects, the progress is very obvious, and the competition is fierce. Since the current production and sales costs are very low, the further development of the fast-moving consumer goods industry is mainly concentrated in the field of logistics and distribution. Every company expects to reduce the total cost of the company and obtain greater operating profit by using the FMCG distribution model that is most suitable for the company. And the last mile of delivery.Key words:fast moving consumer goods; logistics distribution model; supply chain目 录一、引言............................................................1（一）研究背景与意义........................................................................................1（二）研究方法及内容........................................................................................11.研究方法.....................................................................................................12.研究内容.....................................................................................................1二、概念界定及理论基础..............................................2（一）概念界定...............