HONEY甜品店——创业计划书小组成员：王伟刘晴刘梦瑶刘洋洋张一凡2014年4月15日执行摘要：......................................................................................................................................21.行业与背景分析..........................................................................................................................21.1行业分析.............................................................................................................................21.1.1行业现状..................................................................................................................2Honey甜品店创业计划书1.1.2行业发展前景..........................................................................................................31.2背景分析.............................................................................................................................31.2.1经济因素..................................................................................................................31.2.2科技因素..................................................................................................................31.2.3社会因素..................................................................................................................32.市场竞争分析..............................................................................................................................42.1市场前景.............................................................................................................................42.2市场定位.............................................................................................................................42.3市场分析............................................................................................................................42.4目标顾客.............................................................................................................................53.产品特色......................................................................................................................................53.1原料专业，放心更多........................................................................................................63.2品种丰富，选择更多........................................................................................................63.3服务规范，满意更多........................................................................................................63.4DIY创意............................................................................................................................63.5DV拍摄..............................................................................................................................74.选址分析......................................................................................................................................74.1选址地点............................................................................................................................74.2店面布置............................................................................................................................75.人事及管理策略..........................................................................................................................75.1...
