1——策划书杨杨黄嘉丽王亚敏何文琪张恩搏王露雨目录1.执行摘要......................................................................................................................................32我们贩卖的是美好2.公司介绍......................................................................................................................................32.1企业简介...........................................................................................................................32.2公司经营宗旨和目标........................................................................................................32.3公司经营策略...................................................................................................................42.4店铺的面积及选址...........................................................................................................52.5店铺的主要设施...............................................................................................................52.6店面运作...........................................................................................................................62.7创业团队介绍....................................................................................................................73.商品介绍......................................................................................................................................83.1商品简介............................................................................................................................83.2服务策略............................................................................................................................93.3商品图片介绍....................................................................................................................93.4特别活动：......................................................................................................................154．营销策略..................................................................................................................................164.1产品策略..........................................................................................................................164.2价格策略..........................................................................................................................164.3推广策略..........................................................................................................................174.5公关策略..........................................................................................................................185.风险预测和防范.........................................................................................................................185.1.1运营风险......................................................................................................................185.1.2市场风险......................................................................................................................195.1.3财务风险......................................................................................................................205.1.4人事风险......................................................................................................................206.市场分析................
