Flower雨伞商业计划书－1－目录目录--------------------------------------------------------------3第一章执行摘要-----------------------------------------------------61.1项目执行内容------------------------------------------------------------61.2项目执行背景------------------------------------------------------------61.3项目执行机会------------------------------------------------------------71.4项目执行结果----------------------------------------------------------91.5项目执行总结------------------------------------------------------------9第二章管理团队----------------------------------------------------102.1公司成员基本情况-------------------------------------------------------112.2团队组织结构-----------------------------------------------------------122.2员工职责---------------------------------------------------------------122.2管理层激励机制---------------------------------------------------------12第三章产品与服务3.1目标用户及用户痛点----------------------------------------------------133.2产品价值及服务增值-----------------------------------------------------133.3产品或服务的特色功能---------------------------------------------------143.4产品开发周期-----------------------------------------------------------153.5产品保护措施-----------------------------------------------------------13第四章市场和竞争--------------------------------------------------194.1市场细分---------------------------------------------------------------194.2目标市场---------------------------------------------------------------214.3市场增长预测---------------------------------------------------------214.4行业分析---------------------------------------------------------------224.5竞争者分析-------------------------------------------------------------234.6SWOT分析--------------------------------------------------------------264.7竞争优势---------------------------------------------------------------264.8相关法规---------------------------------------------------------------274.9产品政策---------------------------------------------------------------294.10价格策略--------------------------------------------------------------294.11市场推广--------------------------------------------------------------33第五章营销策略----------------------------------------------------415.1产品及服务的推广计划---------------------------------------------------415.2保持客户忠诚度度计划---------------------------------------------------415.3产品销售渠道-----------------------------------------------------------42－2－5.4定价战略---------------------------------------------------------------425.5销售队伍激励机制-------------------------------------------------------45第六章盈利模式----------------------------------------------------466.1业务范围---------------------------------------------------------------466.2战略伙伴维护-----------------------------------------------------------476.3供应商关系维护---------------------------------------------------------476.4业务模式---------------------------------------------------------------486.5成功先例模式-----------------------------------------------------------48第七章财务预测和融资----------------------------------------------487.1财务数据---------------------------------------------------------------487.2财务报表分析-----------------------------------------------------------4...
