ReportonstrategicanalysisandpositionoftheUKCooperativeGroupExecutiveSummaryThisreportaimstomakeastrategicanalysisoftheUKCooperativeGroup.Throughtheanalysisoftheexternalenvironment,theinternalenvironment,theSWOTanalysisandthestrategicposition,thispapermakessomesuggestionsforthefuturedevelopmentofthisorganization.Thereportfirstlygivestheintroductionofthispaper’spurpose,thentheoperationenvironmentthisorganizationworksin,thestrength,theweakness,theopportunitiesandthetreatsitfacesaredoneinthemainbodypart.Thestrengthofitmainlyincludesthelargestgeographiccoverage,thestrongbargainingpowerresultingfromtheCTRGandthegoodmarketimageitsvalueandfaithbring.Theweaknessincludestheweaknessinthehypermarketandsupermarket,thebrandpositionisnotsoclearandthelackoftherangeofproducts.Theopportunitiesincludethequickdevelopmentoftheinternetandthedeceasingaffordingabilityofthecustomers.Thethreatsconsistoftheemergingoftheonlineretailingandthepenetrationofthe“bigfour”intotheconveniencesector.Inthelastpart,thestrategypositionofthisorganizationissuggestedbasedonthepreviousanalysis.Aftertheanalysis,thispaperthinksthatintheaustereeconomyconditionofUK,theUKCooperativeGroupcanuseitslocationadvantageanditslowcostadvantagetocompeteinthemarket.Atleast,atthiskindofcondition,itcanattractmorepricesensitivecustomersandbuildupitsimage.Asthisorganizationisintheretailingindustryanditfocusesontheconveniencesectorwhichismainlythepricesensitivecustomers’marketandprovidingthesatisfiedproductswiththesatisfiedpricefrothecustomersistheirmaintarget,sothepriceleadingstrategyistherightoneforit.Tableofcontent1.0Introduction..............................................................................................................42.0ThestrategicanalysisoftheUKCooperativeGroup..............................................42.1Theexternalenvironmentanalysis.......................................................................52.1.1Macroenvironmentanalysis:PESTmodel...................................................52.1.2Industrialanalysis:Porter’sfiveforcemodel................................................62.1.3Competitoranalysis:Strategicgroupanalysis...............................................72.2Theinternalanalysis.............................................................................................82.2.1Resourceaudit................................................................................................82.2.2Valuechainanalysis......................................................................................82.2.3Theidentificationofthecorecompetence.....................................................92.2.4Theidentificationoftheimportantstakeholder.............................................92.3SWOTanalysis...................................................................................................102.4Theanalysisofthethreepossiblefuturestrategychoices.................................103.0EvaluationsandRecommendationsofthethreestrategies....................................113.1Theevaluations...................................................................................................113.2Therecommendations........................................................................................124.0Thecriticalreviewofthemodelsappliedinthisreport...........................................
