《明星大侦探》栏目策划目录《明星大侦探》栏目策划......................................................................................................1一、栏目宗旨..........................................................................................................................4二、栏目定位..........................................................................................................................4（一）播出平台定位..........................................................................................................4（二）受众定位..................................................................................................................4（三）广告定位..................................................................................................................4（四）内容定位..................................................................................................................5三、栏目的参与人..................................................................................................................5（一）嘉宾：全明星阵容...................................................................................................5（二）观众：加强互动参与...............................................................................................6四、栏目的选题（符栗宁）...................................................................................................6五、栏目板式：段落式..........................................................................................................7（一）先导片......................................................................................................................7（二）正式片......................................................................................................................8六、栏目的竞争性..................................................................................................................9（一）定位国内首部悬疑明星综艺秀...............................................................................9（二）剧本的创作............................................................................................................10（三）嘉宾的选择............................................................................................................10（四）道具的制作............................................................................................................10（五）“卖萌”的视觉效果.............................................................................................10七、栏目的风格和样式........................................................................................................11（一）内容上....................................................................................................................11（二）包装上....................................................................................................................12（三）参与人选择上........................................................................................................12（四）制作上....................................................................................................................13八、栏目的活动与宣传........................................................................................................13（一...
