陕西省乾县乾陵景区农家乐发展中的问题及对策分析摘要改革开放以后，我国经济快速发展，人民生活水平提高，开始注重精神享受，乡村旅游业也开始发展。21世纪初，乾县乾陵景区开始发展农家乐旅游，随着其农家乐旅游的发展，农家乐经营也开始面临着各种发展问题,这些问题如何解决都需要进一步的探索。本文以乾县乾陵景区农家乐为研究对象，从可持续发展的角度研究乾陵景区农家乐的发展，对经营者的情况进行了解，通过分析经营者文化程度、年龄等影响农家乐发展的因素，运用经济学知识分析乾县乾陵景区农家乐发展的优势、机遇和面临的挑战以及发展中存在的问题：如缺乏统一规划,管理和服务不到位,没有鲜明的产品特色,经营者素质偏低等，并提出针对上述问题的对策。关键词:乾陵景区；农家乐；特色产业ProblemsandCountermeasuresintheDevelopmentofAgritainmentinQianlingTombscenicspot,QianxianCounty,ShaanxiProvinceAbstractAfterthereformandopeningup,Chineseeconomydevelopedrapidly,people'slivingstandardsimproved,begantopayattentiontospiritualenjoyment,andruraltourismbegantodevelop.Atthebeginningofthe21stcentury,TheQianxianCountyqianlingscenicspotbegantodevelopagritainmenttourism.Withthedevelopmentofitsagritainmenttourism,agritainmentmanagementalsobegantofacevariousdevelopmentproblems.Howtosolvetheseproblemsrequiresfurtherexploration.ThispaperstudiesthedevelopmentofagritainmentinQianlingscenicspotofQianxianCountyfromtheperspectiveofsustainabledevelopment,understandsthesituationoftheoperators,andanalyzesthefactorsthatinfluencethedevelopmentofagritainment,suchastheeducationallevelandageoftheoperators.Usingtheknowledgeofeconomicstoanalyzetheadvantages,opportunities,challengesandproblemsinthedevelopmentofagritainmentintheQianlingscenicspotofQianxianCounty:suchaslackofunifiedplanning,lackofmanagementandservices,lackofdistinctiveproductcharacteristics,andlowqualityofbusinessoperators.Andputforwardcountermeasuresagainsttheaboveproblems.Keywords:TheQianlingTombscenicspot;agritainment;characteristicindustries目录序言....................................................................11乾县乾陵景区农家乐发展分析..............................................11.1乾县乾陵景区农家乐发展的优势......................................11.1.1良好的区位优势...............................................11.1.2优美的生态环境...............................................21.1.3当地政府的积极支持...........................................21.2乾县乾陵景区农家乐发展中存在的问题................................31.2.1管理和服务还处在较低水平.....................................31.2.2住宿设施不完备...............................................31.2.3地域文化内涵和产品特色不鲜明.................................31.2.4经营者年收入不均衡，淡旺季收入差距明显.......................41.2.5经营者文化程度不高且趋于老龄化...............................61.3乾县乾陵景区发展的机遇............................................71.3.1产业发展势头良好.............................................71.3.2休闲度假需求不断上升.........................................71.4乾县乾陵景区发展面临的挑战........................................71.4.1产业形态趋同和城市旅游产业的竞争.............................71.4.2针对性政策缺失导致经营许可证办理困难.........................82促进乾县乾陵景区农家乐发展的措施........................................82.1强化管理，提高服务水平............................................82.2积极发展乡村民宿，注重乡村特色....................................82.3打破季节限制，突...
