松下公司应对金融危机策略分析研究 财务管理专业VIP免费

摘要松下公司在金融危机爆发后公司的发展受到了严重的影响，虽然公司在金融危机期间，也采取了一些措施，但近两年盈利仍然不高。基于这样的背景，笔者以松下公司为例，对其在金融危机所采取的措施进行了分析，指出了存在的一些问题，比如海外市场本土化战略不够、职工福利降低等。目前金融危机已经触底，全球经济正在逐步回暖，为了促进松下公司未来发展，笔者提出了强化研发投入、注重职工忠诚、推动海外战略的本土化实施等，期望能为松下公司未来发展提供有益的参考和借鉴。关键词：金融危机；全球经济；融资；技术创新AbstractPanasoniccompanyinthefinancialcrisisaftertheoutbreakofthedevelopmentofthecompanywasaseriousinfluence,althoughthecompanyduringthefinancialcrisis,alsotooksomemeasures,butstillnothighearningsinthepasttwoyears.Basedonthebackground,theauthorpanasoniccompanyasacase,thefinancialcrisisinthemeasuresadoptedbyisanalyzed,andsomeexistingproblems,suchastheoverseasmarketlocalizationstrategyisnotenough,employeebenefitssuchaslower.Thecurrentfinancialcrisishashitbottom,theglobaleconomyisgraduallythaw,inordertopromotethepanasoniccompany'sfuturedevelopment,theauthorputsforwardtheimprovedr&dinvestment,payattentiontostaffloyalty,promotethelocalizationofoverseasstrategyimplementation,hopeforthefuturedevelopmentofpanasoniccompanyprovidethebeneficialreferenceandusingforreference.Keyword:Financialcrisis;Theglobaleconomy;Financing;Technologyinnovation目录摘要..................................................................................................................................................1一、金融危机历程回顾和影响分析...............................................................................................1（一）金融危机发展历程回顾...............................................................................................1（二）金融危机对全球经济的影响.......................................................................................2二、我国家电企业在金融危机受到的影响...................................................................................2（一）出口受阻......................................................................................................................2（二）企业负担增加..............................................................................................................3（三）价格的恶性竞争加剧...................................................................................................3三、松下公司应对金融危机的措施分析.......................................................................................3（一）重视与合作伙伴的合作...............................................................................................3（二）强化产品创新，狠抓质量建设...................................................................................4（三）稳定职工队伍，促进职工忠诚...................................................................................4（四）加大中国等新兴市场的开拓力度...............................................................................4（五）重视成本控制..............................................................................................................5四、松下电器在金融危机中受到的影响.......................................................................................5（一）盈利能力降低..............................................................................................................5（二...