上海邑昆汽车租赁有限公司销售管理的研究目录内容摘要和关键词....................................................IAbstractandKeywords...............................................文献综述.............................................................一、销售管理理论及营销管理理论概述..................................1(一）销售管理的含义.............................................1（二）营销管理的含义............................................1二、上海邑昆汽车租赁有限公司销售管理现状............................2(一）上海邑昆汽车租赁有限公司概况...............................2（二）上海邑昆汽车租赁有限公司的销售管理的情况..................2三、上海邑昆汽车租赁有限公司销售管理中的主要问题....................2(一）公司销售团队组织架构不完整.................................2（二）销售团队队伍建设不健全....................................3（三）销售人员的绩效考核机制不健全..............................3（四）销售人员的激励机制不健全..................................3四、完善上海邑昆汽车租赁有限公司销售管理的对策......................4（一）结合公司实际运营情况，完善销售团队组织架构................4（二）开展以老带新的模式，加强销售团队队伍建设..................4（三）制定合理绩效考评机制，注重绩效结果的反馈..................4（四）优化公司销售人员的激励机制，调动工作积极性................4五、小结............................................................5参考文献：..........................................................5致谢...............................................................6内容摘要我国汽车消费市场的持续快速发展已经成为汽车行业的主要趋势。随着中国市场成为国内外客车重要市场，竞争格局正在向立体化、多元化方向发展，市场除了要求产品具有良好的性能、时尚的外观和可靠的品质外，还需要有完善且灵活的销售模式作为支撑，一个具有竞争力的销售渠道模式可使得企业获得较大的竞争优势。竞争引起变革，这也正促使着汽车销售模式的巨大革新和不断完善。关键词：销售管理理论销售现状销售存在的问题解决措施AbstractAtpresenttherapidprogressofthesociety,therapiddevelopmentofscienceandtechnologyandmoreintensemarketcompetition,marketmarketingconceptinmostofthesmallandmedium-sizedenterprisesinChinaisstillatthestageoftraditionalmarketingconceptbehindthemarketingpersonnel'sknowledgeisnotenough,themarketbalanceofsupplyanddemandandmarketsegmentation,marketpositioning,marketingstrategydidn'tunderstandatall.Thisseverelyhamperedthedevelopmentofsmallandmedium-sizedenterprises.Changetheoldmarketingconceptandmodeofdevelopment,establishascientificconceptofmodernmarketingandthemarketingpattern,isthekeyofthesustainabledevelopmentofsmallandmedium-sizedenterprises.Howthesmallandmedium-sizedenterprisesinthecurrentmarketofthesteeproadtoactivelylookingfortheirownsurvivalanddevelopment,hasbecomeasmallandmediumenterprisestoexploreresearchonmajorissues.Enteredanewstageofmarketdevelopment,enterprise'smarketingstrategycontinuously,thenewchangeoftheoldmarketingstrategyandtheoldmarketingideaalreadycannotadapttothechangeofthesituationnow,sointhisthesisthepastandpresentofourcountry'ssmallandmedium-sizedenterprisesexistingshortcomingsareanalysed,toadapttothesmallandmedium-sizedenterprisesnowcontinuousandstabledevelopmentofmarketingstrategies.Keywords:salemodelbusmarketcompetitiveedge文献综述《销售管理》作者欧阳小珍理论联系实际，本书充分吸取了销售管理的新理论成果，如适应性销售、基于不同视角的销售新绩效理论等。本书有效地联系销售管...
