传统图案在餐饮行业品牌形象的运用-以炎焱食食为例摘要随着社会的发展以及人们收入水平的提高，传统的火锅餐饮消费模式已不能够吸引消费者。为了满足当今消费者对火锅餐饮消费在物质上和精神上的要求，快速抢占市场份额，火锅餐饮业的投资者、经营者们不断寻求新的自我定位，迅速形成了个性化、多元化的餐饮。因此，如何将传统图案在餐饮行业品牌形象的运用，顺应新时代的新设计潮流是设计者需要考究的首要问题。本文主要是以传统图案为研究对象，以品牌形象设计作为课题研究背景，探讨如何将传统图案与餐饮行业品牌形象设计的结合应用。通过剖析传统图案的概念及分类对“炎焱食食”品牌形象设计的理念进行分析，从基础系统和应用系统两大部分对“炎焱食食”品牌形象设计方案进行详细的分析。以传统图案为基石，将传统与现状结合，为传统图案提供有价值的参考措施，为相关设计提供有价值的理论依据及实践经验。关键词：传统图案；餐饮行业；品牌形象设计Theapplicationofthetraditionalpatterninthebrandimageofthecateringindustry--IncaseofYanyanfoodAbstractWiththedevelopmentofsocietyandtheimprovementofpeople'sincomelevel，thetraditionalmodeofhotpotcateringconsumptionhasnotbeenabletoattractconsumers.Inordertosatisfytoday'sconsumers'demandformaterialandspiritinchafingdishconsumption，wequicklyseizethemarketshare.Investorsandoperatorsinchafingdishindustryconstantlyseeknewselfpositioning，andquicklyformpersonalizedanddiversifiedcatering.Therefore，howtousethetraditionalpatterninthebrandimageofthecateringindustry，conformingtothenewdesigntrendoftheneweraistheprimaryproblemthatthedesignerneedstostudy.Thisarticlemainlytakesthetraditionalpatternastheresearchobject，takesthebrandimagedesignastheresearchbackground，anddiscusseshowtocombinetraditionalpatternswiththebrandimagedesignofthecateringindustry.Throughtheanalysisoftheconceptandclassificationoftraditionalpatternanalysis"Yanyanfood"brandimagedesignconcept，detailedanalysisfromthebasicsystemandapplicationsystemof"twomostYanyanfood"brandimagedesign.Takingtraditionalpatternsasthecornerstone，combiningtraditionwithcurrentsituation，providingvaluablereferencemeasuresfortraditionalpatterns，providingvaluabletheoreticalbasisandpracticalexperienceforrelateddesigns.Keywords：traditionalpatterns;foodandbeverageindustry;brandimagedesign目录一、引言........................................................................................................................1二、相关理论概述........................................................................................................1（一）传统图案的概念及分类.............................................................................11.传统图案的概念...........................................................................................12.传统图案的分类...........................................................................................1（二）传统图案与企业品牌形象设计组成因素.................................................21.功能因素.......................................................................................................22.审美因素.......................................................................................................33.文化因素.......................................................................................................3三、传统图案在餐饮行业品牌形象的运用实践分析................................................3（一）“炎焱食食”概述................................................................................
