浅谈边缘化审美对现代服装的影响摘要经济发达社会稳定的今天，物质条件改善引起精神文化生活的需求开始增加，现代服装作为社会精神审美的体现，人们在服装方面有了更多的追求。社会思潮开始从集体化、群体主义变为提倡自我表达、注重体现个人独特性。一些曾在边缘的特立独行的小众品牌也逐渐占领更多的服装市场。本文从边缘化审美的视角浅谈边缘化审美对现代服装的影响。本文主要从边缘化审美与现代服装的联系，从小众服饰品牌的角度，讲述小众服饰品牌现状、优势劣势、发展来论证边缘化审美取向的发展对现代服装的影响，本文将利用文献研究法、信息研究法重点分析边缘化审美与小众服饰品牌的联系以及小众品牌的现状、优势劣势以及收到消费需求影响。经济发达生存需求满足的现在人们开始追求精神文化生活，主流思想意识从曾经的集体化变为强调个人独特性，社会思想的变化改变了传统单一主流审美垄断市场的现象，曾在边缘化的审美取向受到更多关注。站上舞台的边缘化审美取向消费群体提供了更多的自我风格探索，由此影响到了一些新生代消费者对服装的消费需求。经济发达物质生活的满足提供了小众服装品牌兴起的物质土壤，消费者审美取向的变化提供了了小众服装设计品牌崛起的方向。浅谈边缘化审美对现代服装的影响。关键词：边缘化审美；小众审美；小众品牌；现代服装AStudyontheInfluenceofMarginalizedAestheticsonModernClothing.ABSTRACTNowadays,intheeconomicallydevelopedstablesociety,theimprovementofmaterialconditionshasledtoanincreaseinthedemandforspiritualandculturallife.Modernclothing,asamanifestationofsocialspiritualaesthetics,nowcarriesmoreexpectationsfrompeople.Socialthoughtsonclothingstarttotransformfromcollectivizationandgroupismtoself-expressionandindividuality.Someuniquenichebrandsthathavebeenontheedgeofthemarkethavegraduallyoccupiedmoreclothingmarkets.Thispaperexplorestheimpactofmarginalizedaestheticsonmodernclothingfromtheperspectiveofmarginalizedaesthetics.Itmainlydiscussesthestatusquo,strengthsandweaknesses,anddevelopmentofnicheclothingbrandsbasedontheconnectionbetweenmarginalizedaestheticsandmodernclothingandanalysisofnicheclothingbrands,withaviewtodemonstratetheinfluenceofthedevelopmentofmarginalizedaestheticsonmodernclothing.Theliteratureresearchmethodandtheinformationresearchmethodareadoptedtoanalyzetherelationshipbetweenmarginalizedaestheticsandnicheclothingbrands,aswellasthestatusquo,advantagesanddisadvantagesofnichebrandsandtheimpactofmarginalizedaestheticsonconsumerdemand.Prosperouseconomyhassatisfiedthelivingneedsofpeople,sotheyarenowbeginningtopursuespiritualandculturallife.Themainstreamideologyhaschangedfromthepreviouscollectivizationtoemphasisonindividualuniqueness.Thetransformationinsocialthoughthaschangedthephenomenonthattraditionalsinglemainstreamaestheticsmonopolizestheclothingmarket.Thepreviousmarginalizedaestheticshasreceivedmoreattention.Thethrivingmarginalizedaestheticswhichprovidesconsumergroupswithmorepossibilitiesofself-styleexploration,affectstheconsumptiondemandofsomenew-generationconsumersforclothing.Satisfactionofmateriallifeinaneconomicdevelopedsocietyprovidesthematerialsoilfortheriseofnicheclothingbrands,andthechangeofconsumers’aestheticsprovidesthedirectionfortheriseofnichefashiondesignbrands.AStudyontheInfluenceofMarginalizedAestheticsonModernClothing.Keywords:MarginalizedAesthetics,nicheAesthetics，nicheclothingbrands,,ModernClothing目录1前言................................................................11.1研究背景........................................................11.2研究目的和意义.......................................
